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About the Role

We are seeking a hands-on, data-driven Performance Marketing Specialist to manage and optimize all paid media campaigns across participating partner clinics. This role focuses on daily platform operations and is measured by the cost per qualified lead delivered, rather than clicks or impressions. The ideal candidate is rigorous with data, thinks in terms of CPA and ROAS, and is motivated by end-to-end performance ownership.

Responsibilities

Build, launch, and manage paid media campaigns end-to-end across Google Ads and Meta, including structure, targeting, bidding, ad copy, and creative testing for the portfolio of participating clinics.
Allocate and optimize media budgets within each clinic's plan, optimizing toward cost per qualified lead and cost per booked-and-attended consultation.
Verify tracking is correctly in place before every launch, including UTMs, click IDs, and conversion events.
Implement and maintain offline conversion feedback, returning CRM outcomes to platforms for optimization.
Produce clear, transparent per-clinic reporting on spend, cost per acquisition, and return on ad spend.
Work closely with Web/SEO, content, and CRM teams to ensure a full-funnel approach.
Continuously test, learn, and improve, sharing findings and playbooks across the portfolio.

Requirements

5+ years of hands-on experience running Google Ads and Meta Ads with real budgets.
Demonstrable fluency with conversion tracking, including GA4, pixel and tag setup, and disciplined UTM practice.
Strong cost-per-acquisition and return-on-ad-spend mindset, with the ability to think in per-account P&L terms.
Rigour with tagging, naming conventions, and data hygiene.
Comfortable working towards clear KPIs in a fast-paced, entrepreneurial environment.
Strong verbal and written communication skills in English.

Skills

Google Ads
Meta Ads
Conversion Tracking
GA4
Pixel Setup
Tag Setup
UTM Practice
Cost-Per-Acquisition (CPA)
Return on Ad Spend (ROAS)
P&L Management
Data Hygiene
KPI Management
Offline Conversion Tracking
CRM Integration
Landing-page Conversion-Rate Optimisation
TikTok Ads
YouTube Ads
Programmatic Advertising

Experience Level

5+ years