About the Role
We are seeking a Business Development Specialist to partner closely with our Capital Markets and Public Company Advisory & Governance groups, playing a key role in cultivating a loyal client base and driving new work to the firm. In this dynamic role, you'll shape and execute business development strategy—from identifying cross-selling opportunities and conducting competitive research, to crafting standout pitches, RFPs, and marketing campaigns across social media, events, CLE seminars, and industry affiliations.
Responsibilities
- Develop and execute business development and marketing plans with budget recommendations, collaborating with the Senior BD Manager and other practice groups to align with firmwide strategy and drive cross-selling opportunities
- Partner with practice and industry group leaders on tailored BD strategies, leveraging deep understanding of group norms and business practices to encourage engagement and collaborative planning
- Monitor legal and industry developments for assigned groups to proactively identify new and expanded client opportunities
- Draft and maintain practice group marketing materials—including bios, descriptions, and website content—along with customized pitch and RFP content
- Conduct competitive intelligence, market research, and conflicts checks to support targeting of prospects and industry sub-sectors
- Plan and execute marketing events, seminars, sponsorships, and directory/ranking submissions (e.g., Chambers & Partners) to raise firm visibility
- Identify speaking, sponsorship, and networking opportunities, and support partners in preparing pitches while tracking and analyzing results to improve effectiveness
- Foster strong collaboration across Marketing Department managers, staff, and attorneys firmwide to ensure consistent client service and seamless program execution.
Requirements
- Bachelor's degree required with at least four years of professional services marketing experience
- Law firm background preferred
- Familiarity in transactions practices
- Solid grounding in core marketing principles, including competitive intelligence, market research, and pitch/RFP development
- Highly motivated self-starter with a strong sense of accountability, responsibility, and responsiveness
- Excellent writing and editing skills, with the ability to tailor content for business, legal, and niche audiences
- Sharp attention to detail across writing, research, and data management
- Strong presentation, communication, and interpersonal skills, with the ability to thrive in a matrixed organization
- Excellent organizational and project management abilities, with a track record of juggling priorities and meeting deadlines
- Strong business acumen and analytical skills, with a client-first mindset and a talent for identifying and pursuing strategic BD opportunities
Skills
- Business development
- Marketing strategy
- Client relationship management
- Competitive research
- Pitch development
- RFP development
- Social media marketing
- Event planning
- CLE seminar coordination
- Industry affiliation management
- Writing
- Editing
- Presentation
- Communication
- Interpersonal skills
- Organizational skills
- Project management
- Business acumen
- Analytical skills
Location
- New York
- Washington, D.C.
Work Type
- Full-time
Experience Level
- 4+ years of professional services marketing experience
Education Level
- Bachelor's degree
Salary/Compensations
- New York salary range: $80k to $112k
- Washington, D.C. salary range: $76k to $106k
Benefits
- Comprehensive benefits package starting on your first day
- Variety of options for medical, dental, vision, life and disability coverage
- Industry-leading parental leave and family benefits including adoption and fertility treatment options and backup child and elder care
- Global wellness program, including free access to Talkspace and Calm apps
- Annual community service day
- Birthday holiday
- Education reimbursement annually
- Dedicated Talent Development team
- Competitive annual profit-sharing contribution
About the Company
- At MoFo, we collaborate as one firm, across borders, practice areas, and business functions and value fresh ideas and innovation over conformity and competition.
- About Us: https://www.mofo.com/about
- Inclusion + Engagement: https://www.mofo.com/community/we-at-mofo
- Commitment to Pro Bono: https://careers.mofo.com/careers-pro-bono
- The MoFo Foundation: https://www.mofo.com/culture/mofo-foundation
Equal Opportunity
- We will consider qualified applicants with criminal histories in a manner consistent with all applicable federal, state, and local laws, including Fair Chance Laws and Ordinances.
