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About the Role

This senior role is central to Hims' growth engine, owning end-to-end paid media strategy, execution, and performance across critical acquisition channels. You will partner with creative, product, and analytics teams to drive measurable, scalable outcomes, thinking in systems, bringing rigor to experimentation, and using data for growth. This role reports to the Head of Growth within the Marketing team.

Responsibilities

• Own the paid growth engine end-to-end: define and execute channel strategy across Meta, Google, YouTube, TikTok, and emerging platforms, making campaign and budget allocation decisions by triangulating first-party blended and attributed data sources.
• Drive creative-performance loops: partner closely with creative teams to ideate, brief, test, and iterate on high-performing ad concepts - build a creative review process by using structured creative analysis to identify key performance variables and sharpen subsequent briefs.
• Lead a rigorous test-and-learn roadmap: build and run structured experiments across audiences, creative, bidding strategies, and landing experiences to continuously improve efficiency and scale.
• Own performance analytics and reporting: translate campaign data into clear, actionable recommendations; diagnose performance issues and opportunities using first- and third-party data to drive ongoing optimisation.
• Champion measurement excellence: apply best practices across attribution, incrementality testing, and full-funnel performance tracking to ensure decisions are grounded in reliable signal.
• Influence cross-functional growth strategy: collaborate with product, analytics, and senior leadership to shape priorities and stay ahead of platform changes, industry trends, and emerging opportunities.
• Complete ownership of Paid Accounts: be responsible for everything that comes with these platforms, including building accounts from scratch, assisting or overseeing pixel implementation, ensuring best-in-class campaign structure, and launching, maintaining, and optimizing ads.

Requirements

• 6+ years of significant hands-on experience running several accounts, each with multiple channels, in performance marketing or paid media.
• Strong experience with Meta and Google performance channels: track record of driving efficient customer acquisition across Meta and Google.
• Deeply analytical: comfortable working with first and third-party data, attribution models, and blended performance metrics, and able to translate complexity into clear, confident recommendations.
• Structured experimenter: build test-and-learn frameworks rather than one-off tests, and know how to separate signal from noise to inform strategy.
• Worked very closely with creative teams: comfortable collaborating daily, writing a compelling creative brief, influencing a product roadmap conversation, and presenting performance strategy to senior stakeholders with equal confidence.
• Confident with AI tools: regularly use AI to help analyze and identify data concerns before formulating your own recommendation and driving its execution.
• Understand how to translate performance metrics into business outcomes (e.g., CAC impact, budget building for order targets).
• Proactive and commercially minded, with a genuine curiosity about platform mechanics, consumer behaviour, and what makes paid media work at scale.

Skills

• Paid media
• Performance marketing
• Meta
• Google
• YouTube
• TikTok
• Data analysis
• Experimentation
• Creative development
• Measurement
• Attribution
• AI tools

Location

• Australia

Work Type

• Full-time

Experience Level

• Senior
• 6+ years

Benefits

• Parental leave
• Miscarriage leave
• Health benefits
• Professional development support
• Personal days
• Whoop membership
• Employee Assistance Program
• Catered wellness talks
• Exercise classes
• Whoops to track wellbeing
• Free barista coffees
• Funded social clubs
• Quarterly rooftop parties
• Learning budgets
• Conferences
• Certifications
• Peer shadowing
• Global knowledge-sharing culture

About the Company

• Eucalyptus is on a mission to make good health last a lifetime, building better long-term care for people living with obesity.
• Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.
• Eucalyptus is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care.
• Eucalyptus is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men's health and well-being, fertility, skincare, and preventative health.
• Our goal for the next three years is to support 1 million patients globally to live better for longer.
• We're launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• We're on the path to becoming the world's largest international digital healthcare company.
• Recognised on Hatch's Hotlist as one of Australia's top employers.

Equal Opportunity

• At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.
• When you apply, please let us know of any reasonable adjustments you may need during the interview process.
• We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.