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About the Role
Sephora is seeking a strategic and data-driven Product Manager to lead digital experiences across User, Loyalty, and Personalisation domains. This role involves owning the end-to-end digital lifecycle, defining roadmaps to transform platforms into a premier, personalised omnichannel destination.
Responsibilities
- Design and optimize seamless, intuitive onboarding journeys to ensure high conversion.
- Improve customer contactability by reducing sign-up friction and strengthening consent capture.
- Enhance Beauty Pass engagement by improving product experiences that drive participation in loyalty benefits, Rewards Boutique, and member-only moments.
- Own the evolution of re-purchase capabilities to foster advocacy, improve purchase frequency, and drive long-term value.
- Develop and implement targeted strategies to re-engage lapsed or churned members.
- Leverage data, specifically Beauty Profile, to deliver highly relevant recommendations, offers, and content.
- Build a culture of evidence-based iteration using A/B testing and competitive analysis.
- Implement robust security measures, such as passwordless authentication.
- Support the CSO team with data protection and P0 incident responses.
- Mentor junior product managers.
- Lead complex cross-functional initiatives.
- Translate implementation progress into clear value reporting for senior stakeholders.
Requirements
- 5-7 years of product management experience, with a focus on consumer-facing Ecommerce or marketplace platforms.
- Proven track record of owning user-centric domains, loyalty programs, or personalisation engines.
- Proven experience managing loyalty program logic, Rewards Boutique structures, lifecycle marketing integration, and customer segmentation insights that inform product roadmap decisions.
- Familiarity with data protection regulations and supporting data-security assessments.
- Excellent communication skills, capable of aligning Marketing, Engineering, Data, and CRM around a shared roadmap.
- A genuine interest in retail, beauty, and consumer-centric digital products.
Skills
- Strong analytical skills with proficiency in tools such as Domo, Google Analytics, and Heap.
- Strong AI fluency with a clear understanding of the PM lifecycle for AI-powered products.
- Comfortable utilising AI tools for day-to-day productivity and have the strategic vision to identify AI-powered features.
Location
- Singapore
Work Type
- Omni channel
Experience Level
- 5-7 years
Benefits
- Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
- Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.
- Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference.
About the Company
- Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney.
- Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).
- At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.
- It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.
Equal Opportunity
- Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.