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About the Role

Lumen is the trusted network for the AI-powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high-performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities. At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter. This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI-ready connectivity, join us today.

Responsibilities

Collaborate with Japan Sales, APAC Marketing, Product, and cross-functional stakeholders to align marketing activities with local business priorities and regional go-to-market plans.
Develop and execute integrated demand generation programs across physical and digital channels to drive awareness, engagement, qualified leads, and pipeline contribution in the Japan market.
Partner with Sales to identify target accounts, support account-based marketing initiatives, and improve conversion from marketing activities to sales opportunities.
Manage localization of global and regional marketing content, including messaging, campaign assets, presentations, and customer-facing materials, to ensure relevance for Japanese enterprise customers.
Monitor market trends, customer needs, competitive activity, and campaign performance to recommend improvements and optimize marketing effectiveness.
Prepare regular updates and performance reports for Japan and APAC leadership, including campaign outcomes, pipeline impact, budget utilization, and key risks or opportunities.
Track KPIs and refine marketing strategies using data, analytics, and market insights.
Act as a strong advocate for the Japan market, representing local priorities effectively and securing necessary attention, support, and resources from the broader marketing organization.
Build strong relationships with Japan Sales, Presales, Product teams, and the wider APAC organization.
Perform additional duties as required.

Requirements

Demonstrate sound judgment and prioritization, focusing resources on initiatives with the greatest business impact.
Possess strong digital marketing expertise and the ability to lead, optimize, and scale digital programs that drive measurable results in Japan.
Be proactive, resourceful, and self-reliant, identifying opportunities, recommending new initiatives, and driving them forward with minimal dependency on others.
Work with agility and flexibility, increasing investment in high-performing activities while adjusting or reducing effort where outcomes are not meeting expectations.
Communicate effectively, be receptive to feedback, and navigate differing viewpoints constructively.
Balance both short-term execution and long-term growth, establishing scalable processes and continuously optimizing them for greater impact.
Bring broad, end-to-end marketing experience, ideally gained in a startup or scale-up environment where multiple aspects of marketing were owned.
Build positive relationships across the team, take pride in work, and represent Japan professionally through internal communications and presentations.
Have a strong understanding of Japanese business culture, local regulations, and the expectations of Japanese enterprises.
5+ years of Enterprise B2B experience in Regional Marketing in Japan.
Experience in Telecom/ Cybersecurity/ Service provider segment preferred.
Strong experience running marketing campaigns.
Good writing and verbal communication skills.
Business-level English proficiency required.
Native or fluent Japanese required.

Skills

Digital marketing
Demand generation
Account-based marketing
Content localization
Market trend monitoring
Campaign performance analysis
Data analysis
Marketing strategy refinement
Cross-functional collaboration
Relationship building
Communication
Agility
Flexibility
Process optimization

Location

Japan

Work Type

Full-time

Experience Level

5+ years

About the Company

Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem.
We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities.
Life at Lumen is human and connected, even in a fast moving, AI‑focused organization.
We set clear expectations and trust people to meet them.
With real support and shared accountability, teams collaborate better, move faster, and deliver meaningful outcomes.
Our Lumen 8 behaviors guide how we interact, make decisions, and work together, shaping a culture built to perform and win.

Equal Opportunity

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.