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About the Role

As Marketing Operations Lead, you will be a founding member of the GTM Strategy & Operations team, responsible for building the marketing operations function from the ground up. You will own the systems, workflows, data, and infrastructure that enable marketing to scale, serving as the primary operations partner to various marketing teams and owning the evolution of marketing-related workflows in Factory’s product. This is a hands-on individual contributor role with potential for future people management.

Responsibilities

Build and administer the marketing automation platform and other marketing technology stack.
Build scalable processes for campaign ops, lead management, lifecycle programs, attribution, etc.
Create clear documentation, governance, and measurement standards for the marketing ecosystem.
Own all definitions and technical implementation of marketing-related data structures and metrics.
Build the operational foundation for product-led growth, including user journeys, lifecycle workflows, product signals, and marketing activation.
Translate business requirements into reliable automations, integrations, data flows, and processes.
Find novel ways to use Factory droids to streamline and scale marketing workflows.
Partner with the broader centralized GTM Strategy & Operations team while maintaining clear ownership of Marketing and PLG Operations.
Own privacy and compliance implementation for marketing (GDPR, CCPA/CPRA, etc.).
Design for scale while keeping the team lean, automated, and high leverage.

Requirements

5+ years of experience in Marketing Operations or a related function.
Strong hands-on administration experience with Marketo or HubSpot.
Strong understanding of demand generation, lifecycle marketing, campaign operations, and marketing funnel measurement.
Experience administering and operationalizing Salesforce CRM.
Experience building marketing operations in an enterprise SaaS environment.
A technical mindset and the ability to learn and use new technologies quickly.
Experience designing systems and processes for a rapidly growing company.
Familiarity with GDPR, CCPA/CPRA and how it impacts marketing.
Comfort working cross-functionally with Marketing, Sales, Product, Data, Engineering, and Operations.
An operator’s mindset: you build, troubleshoot, document, and improve.
Strong AI fluency and a practical instinct for using AI to increase leverage.

Skills

Marketo administration
HubSpot administration
Salesforce CRM administration
Demand generation
Lifecycle marketing
Campaign operations
Marketing funnel measurement
GDPR
CCPA/CPRA
AI fluency

Location

San Francisco, CA

Work Type

In-office (5 days/week)

Experience Level

5+ years

About the Company

Factory is a company focused on building marketing operations and product-led growth functions.