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About the Role

We are seeking a dynamic, action-oriented digital marketer who thrives in ambiguity and excels at building and scaling creator strategies. You bring an obsession for cutting through the noise using innovative ideas and by empowering the creators’ voices to land key narratives. You are comfortable collaborating with multiple strategic and marketing partners, and you foster a team culture that prioritizes respect and inclusivity.

Responsibilities

Lead and develop creator marketing strategies and end-to-end campaigns for North America, across 2 key sport categories and advise on local New York campaigns.
Operationalize a tiered creator model, ensuring clarity in roles, responsibilities, and integration across teams for your given sport.
Establish and uphold brand standards and best practices for creator partnerships, ensuring brand safety and long-term value.
Forge strategic partner relationships, including regular connection points, business reviews, and relationship milestones.
Design and implement a test & learn agenda, ensuring that we’re driving innovation and performance.
Drive seeding approaches for creators to ensure our network is best representing current product stories.
Partner closely with Affiliate Marketing, Entertainment Marketing, and communications partners to ensure we’re delivering on brand & business goals.
Manage creators on-the-ground at events to ensure we’re driving impact in-person with the teen athlete.

Requirements

Extensive experience (6+ years) & proven track record in creator, influencer, or digital marketing, ranging from strategy to execution of talent-based campaigns or programs.
Outstanding interpersonal skills to develop and maintain meaningful two-way collaboration with internal and external partners/ creators.
Strategic problem solver with the ability to translate insights into actionable plans and initiatives; switching from strategic thinking to hands-on approach depending on business needs.
Ability to absorb a high amount of detailed information, summarise it, and present in a clear and concise manner to stakeholders.
Stellar organisation skills: multi-tasking, ability to prioritise and work in parallel on several workstreams and meet deadlines.
Passion for sports, culture, and innovation, with a genuine commitment to Nike’s mission and values.
Dedication to fostering a team culture of collaboration, respect, and inclusivity.
Ability to travel up to 30% & occasionally on weekends.

Skills

Digital marketing
Social marketing
Creator marketing
Strategic problem solving
Communication
Collaboration
Organization
Multi-tasking
Prioritization

Location

New York, NY

Work Type

Onsite

Experience Level

6+ years

Education Level

Bachelor’s degree in Marketing, Communications, Business or related field; MBA preferred

Salary/Compensations

$104,600.00 - $213,700.00

Benefits

Information about benefits can be found here.

About the Company

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.