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About the Role
Ripple is seeking a player-coach Director, Global SDR Operations to lead a global team of Sales Development Representatives. This role will own the SDR team's contribution to qualifying pipeline through outbound prospecting and inbound lead follow-up, partnering closely with Growth Marketing to convert leads into qualified opportunities and refine campaign targeting. The position reports to the leader of the GTM Strategy and Operations team, with a dotted-line reporting relationship to regional Managing Directors.
Responsibilities
- Lead, coach, and hold accountable a global SDR team to hit and exceed individual and team pipeline targets.
- Build individualised development plans within the SDR organisation and celebrate growth.
- Own the SDR ramp-up framework, designing structured onboarding for new SDRs that accounts for regional variation and tracks milestone attainment.
- Coach SDRs on discovery, objection handling, product and industry knowledge, and consultative selling techniques.
- Conduct regular call reviews and message audits to raise the quality bar across the team.
- Maintain a strong talent pipeline through evergreen recruiting and develop top talent.
- Build and refine outbound and inbound playbooks, messaging, and cadences tailored to ideal customer profiles (ICP) and the latest GTM.
- Partner closely with the Growth Marketing team on lead handoff, campaign follow-up, and feedback loops to improve lead quality and conversion velocity.
- Define SQL and SQO criteria in collaboration with Sales leadership and own the opportunity handoff process.
- Drive a dual-motion prospecting strategy covering both outbound pipeline generation and inbound lead triage and follow-up.
- Partner with Growth Marketing and Product Marketing to define and maintain ICP and TAM targeting, ensuring SDR outreach is aligned to high-value segments.
- Own the Global SDR Playbook and harmonisation of regional nuances around onboarding, training frameworks, and evolving standard processes.
- Lead the SDR tool stack strategy, owning evaluation, selection, implementation, and optimisation across core platforms.
- Design, build, implement and optimise processes for team efficiency, including account creation and approval workflows.
- Define, track, and report on team KPIs and conduct regular Win/Loss analysis.
- Forecast lead pipeline and revenue contribution accurately on a monthly and quarterly basis.
- Maintain strong relationships with regional Managing Directors and Sales leadership for alignment on pipeline priorities and market dynamics.
- Advocate for global process consistency across all SDR motions.
- Partner with Growth Marketing, Product Marketing, and Enablement to remove pipeline blockers and align on campaign follow-up and GTM priorities.
- Represent the SDR team in go-to-market planning and strategy discussions.
Requirements
- 8+ years managing quota-carrying SDR, BDR, or inside sales teams.
- Experience managing and working within a distributed team across multiple time zones and regions.
- Ability to adapt playbooks, messaging, and coaching approaches to account for regional market nuances and cultural differences.
- Proven track record of hitting pipeline and revenue goals.
- Strong understanding of B2B outbound and inbound prospecting motions and sales engagement tooling.
- Sharp written communication skills with the ability to write and edit high-converting outreach.
- Hands-on experience with core SDR tools: Salesforce, Outreach or Salesloft, LinkedIn Sales Navigator, ZoomInfo or Apollo.
- Familiarity with AI-powered tools (Gong, Lavender, or similar) is a plus.
- Strong cross-functional collaboration skills across Growth Marketing, Product Marketing, Sales, and Enablement.
- Data-driven approach to performance management and process improvement.
- Experience hiring, ramping, and developing sales development talent.
- Background as an individual contributor in crypto, FinTech or B2B software sales is preferred.
Skills
- Sales Development Representative Operations
- Pipeline Generation
- Outbound Prospecting
- Inbound Lead Follow-up
- Salesforce
- Outreach
- Salesloft
- LinkedIn Sales Navigator
- ZoomInfo
- Apollo
- AI-powered prospecting tools
- AI-powered coaching tools
- Gong
- Lavender
- Team Leadership
- Coaching
- Talent Development
- Process Improvement
- Data Analysis
- Forecasting
- Cross-functional Collaboration
- Written Communication
Location
- New York
- São Paulo
- London
- Dubai
- Singapore
Work Type
- Hybrid
Experience Level
- Director
- 8+ years managing quota-carrying SDR, BDR, or inside sales teams
Benefits
- Professional development budget
- Competitive salary
- Bonuses
- Equity
- Competitive benefits covering physical and mental healthcare
- Retirement benefits
- Family forming benefits
- Family support benefits
- Employee giving match
- Mobile phone stipend
- R&R days
- Generous wellness reimbursement
- Weekly onsite & virtual programming
- Generous vacation policy
- Industry-leading parental leave policies
- Family planning benefits
- Catered lunches
- Fully-stocked kitchens with premium snacks/beverages
- Fun events
About the Company
- Ripple is building a world where value moves like information, improving the global financial system and creating greater economic fairness and opportunity.
- The company offers the opportunity to build in a fast-paced start-up environment with experienced industry leaders.
- Ripple provides a learning environment where employees can dive deep into the latest technologies and make an impact.
Equal Opportunity
- Ripple is an Equal Opportunity Employer.
- We’re committed to building a diverse and inclusive team.
- We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.