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About the Role

The Senior Paid Media Manager is a strategic leader responsible for overseeing the development, execution, and optimization of multi-channel paid media campaigns that drive measurable business growth. This individual will direct agency and vendor partners and cross-functional team members across brand, product, analytics, and finance to ensure marketing investment effectiveness and alignment with business goals. The role also owns the integrity of the marketing data infrastructure, including attribution, tracking, and signal quality, that underpins paid media performance and reporting.

Responsibilities

Lead the strategy, planning, and execution of integrated paid media campaigns across search, social, display, video, and affiliate channels.
Serve as the primary point of contact for auditing campaign structures and directing agency partners, reviewing all optimization recommendations against business standing, pipeline health, and anticipated impact.
Manage and mentor a high-performing team and/or external agency partners, setting clear performance expectations and accountability.
Own third-party vendor onboarding and contract negotiations, and monitor vendor performance against agreed targets.
Own the paid media budget across channels and regions; drive ongoing efficiency in effective Customer Acquisition Cost (eCAC) while balancing spend efficiency against volume and growth targets.
Own the monthly reconciliation of marketing spend, ensuring paid media investment is accurately and consistently reported to Finance and other internal stakeholders.
Plan and project spend and performance by channel to inform budget allocation, pacing, and forecasting decisions.
Own all internal paid media performance reporting and forward-looking pacing projections, partnering with sales leadership and executive stakeholders to align cross-channel projections with organizational targets.
Respond to ad hoc requests from senior leadership, summarizing performance by channel and providing narrative context on the current biddable media landscape.
Identify and close gaps in marketing data infrastructure, including lead source attribution and platform parameters, partnering with Product & Data teams on MarTech investment.
Own the standardization of URL naming conventions and UTM structures, and maintain ongoing oversight of data signal quality across ad platforms and internal reporting systems.
Partner with creative, product, lifecycle, and data teams to align messaging, funnel performance, and data infrastructure needs across paid touchpoints.
Collaborate closely with the affiliate lead to track overall marketing performance across channels.
Own the creative strategy for paid media, ensuring a sufficient pipeline of creative assets, formats, and a structured testing roadmap, and partner with creative and agency stakeholders to brief and execute against that roadmap.
Drive a culture of continuous experimentation; test new platforms, formats, and partners to expand reach and performance.
Bring deep fluency in auction dynamics, signal quality, bidding strategies, and algorithmic optimization to translate business objectives into executable media strategies and realistic performance expectations.

Requirements

8+ years of experience in performance marketing, with deep expertise in paid media strategy, execution, and optimization.
At least 5 years directly managing Google Search, YouTube, and Meta campaigns.
Proficiency with Google Ads Manager, Meta Ads Manager, and relevant analytics and tracking tools.
Experience managing large budgets (>$1mm/month) and scaling campaigns across the full marketing funnel.
Experience managing direct reports and/or agency relationships.
Strong analytical skills with a proven track record of using data to drive media decisions.
Excellent cross-functional collaboration and stakeholder management skills.
Knowledge of attribution modeling, incrementality testing, and media mix modeling a plus.
Experience in a fast-paced, high-growth environment preferred.
Familiarity with applying AI tools to develop workflows and capabilities that improve efficiency and effectiveness across the department.

Skills

Paid media strategy
Paid media execution
Paid media optimization
Google Search
YouTube
Meta campaigns
Google Ads Manager
Meta Ads Manager
Analytics tools
Tracking tools
Budget management
Campaign scaling
Data analysis
Cross-functional collaboration
Stakeholder management
Attribution modeling
Incrementality testing
Media mix modeling
AI tools

Location

Remote
Hybrid

Work Type

Remote
Hybrid

Experience Level

Senior
8+ years of experience
5+ years of experience

Benefits

Comprehensive medical, dental, and vision coverage
HSA and FSA options with employer matching contributions
Pre-tax Dependent Care FSA
Commuter benefits with employer matching contributions
401(k) retirement savings plan
Flexible PTO program
Company-paid holidays
Paid parental leave
Discounted pet insurance
PerkSpot employee discount program
SoFi financial wellbeing platform with 1:1 advice
Employee assistance program supporting mental and emotional wellbeing

About the Company

Better is rebuilding home finance as an AI-native platform—turning a process that once took weeks into something that can happen in seconds.
With over $110B in loans funded and $1.2B+ raised, we operate at real scale while rethinking how homeownership works from the ground up.
We've funded over $110 billion in loans (more than any other fintech in the US!)
Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry
Better's proprietary AI platform, Tinman®, and voice-based AI mortgage assistant, Betsy™, make us an award-winning lender.
We're building the future of home finance — and we're looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

Equal Opportunity

Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees.
We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities.
Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment.
Final hiring decisions are ultimately made by humans.