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About the Role

The Director, Content Strategy is responsible for transforming Goway’s content into a strategic growth engine, sitting at the intersection of Brand and Digital Experience. This leader oversees content planning, editorial strategy, creative operations, and future DAM/CMS governance, leading a multidisciplinary team. The role requires a strategist who can operationalize, bringing creative judgment, commercial accountability, data fluency, and system-building abilities.

Responsibilities

Develop and manage Goway-wide content strategy across B2C and B2B areas, including website, lifecycle/email, social, paid media, print, and partnerships.
Own editorial strategy and standards for all content.
Maintain a consistent and distinctive Goway voice across content types and channels.
Identify emerging content opportunities, traveler interests, advisor needs, and destination storytelling angles.
Balance brand storytelling with commercial impact.
Lead and develop a production team of copywriters, designers, and content managers.
Build efficient intake, briefing, production, review, approval, and publishing workflows.
Act as key approval point for all content.
Drive efficient content output through prioritization, templates, and process improvements.
Create clear standards for briefs, creative direction, feedback, quality control, and content governance.
Partner with Digital Experience to understand content demand signals, audience behavior, search performance, campaign needs, and lifecycle gaps.
Define content KPIs and reporting rhythms that evaluate reach, engagement, conversion support, retention value, and operational output.
Use performance data to optimize existing content and inform future content planning.
Ensure content strategy is commercially accountable while maintaining strong editorial and creative standards.
Help shape future DAM and CMS processes, governance, metadata, and content lifecycle management.
Create systems that make assets easier to find, reuse, update, retire, and measure.
Partner with Technology and Digital Experience on content operations requirements for major platform initiatives.

Requirements

Significant experience in content strategy, editorial leadership, brand storytelling, content marketing, or a related discipline.
Proven ability to lead content planning and production across multiple channels, ideally including web, email/lifecycle, social, and paid media.
Experience leading cross-functional creative teams, including writers and designers.
Demonstrated ability to improve content operations through stronger intake, briefing, prioritization, review, approval, publishing, and reporting processes.
Experience using performance data, audience insights, SEO/search signals, campaign needs, or customer behavior to guide content decisions.
Experience in travel, tourism, publishing, media, lifestyle, or another content-rich category would be an asset.
Strong creative judgment with the ability to shape compelling, commercially effective content across channels and audiences.
Strategic thinker who can connect content planning to business goals, customer needs, and digital performance.
Comfortable balancing creative quality with commercial accountability, operational efficiency, and measurable outcomes.
Data-fluent and curious, with the ability to interpret performance signals and translate insights into sharper content decisions.
Highly organized operator who can build repeatable workflows, standards, templates, and governance systems for a high-volume content environment.
Collaborative leader who can partner effectively across Brand, Digital Experience, Sales, Technology, and external contributors.
Clear communicator with strong briefing, feedback, prioritization, and stakeholder management skills.
Adaptable and future-focused, with an interest in AI-assisted workflows, content systems, DAM/CMS evolution, and continuous process improvement.

Skills

Content Strategy
Editorial Leadership
Brand Storytelling
Content Marketing
Content Planning
Content Production
Web Content
Email Content
Lifecycle Marketing
Social Media Content
Paid Media Content
Creative Team Leadership
Content Operations Improvement
Performance Data Analysis
Audience Insights
SEO
Campaign Management
Customer Behavior Analysis
Creative Judgment
Commercial Accountability
Operational Efficiency
Data Fluency
Workflow Development
Standard Setting
Template Creation
Governance Systems
Cross-functional Collaboration
Communication Skills
Briefing
Feedback Delivery
Stakeholder Management
Adaptability
AI-assisted Workflows
Content Systems Management
DAM
CMS
Process Improvement

Location

Toronto, Canada

Work Type

Full Time

Experience Level

Director

Salary/Compensations

$100 - $115k CAD + Performance Incentive

Benefits

Competitive salary
Performance incentives
Paid personal days
Birthday off
RRSP matching
Comprehensive medical coverage
Dental coverage
Vision coverage
Continuous learning opportunities
Industry-leading training
Exclusive travel perks and discounts

About the Company

Founded in Toronto in 1970 by Australian economist Bruce Hodge, Goway has evolved from a one-person dream into a family-owned global leader in tailor-made travel.
With headquarters in Toronto and hubs in Vancouver, Los Angeles, Sydney, and Manila, our team of over 700 talented employees designs travel experiences in more than 115 countries across all seven continents.
We’re united by a passion for travel and are committed to doing the right thing: supporting diversity, equity, inclusion, and sustainable tourism that enriches local communities.
Whether working remotely or side by side in one of our offices, we operate as one forward-thinking team, transforming wanderlust into life-changing adventures for our fellow Globetrotters.
Discover more at goway.com.

Equal Opportunity

Goway is an equal-opportunity employer. We celebrate differences and are committed to fostering an inclusive workplace for everyone.
We appreciate every applicant’s interest. Please be advised that only those selected for an interview will be contacted.