About the Role
We are seeking our first Head of Sales to build, lead, and scale new logo revenue for Heron, an AI software company automating document-heavy underwriting and back-office workflows for specialty finance. This role is crucial for driving revenue from $13M ARR to over $40M and beyond. You will partner with the co-founder and CRO, and collaborate with product and engineering teams. This is a full-time, in-person role in our NYC office, requiring a hands-on player-coach approach with a personal quota.
Responsibilities
- Own the full sales cycle from first conversation through close, carrying a small quota.
- Lead existing AEs and SDRs, and hire, onboard, and coach new team members.
- Develop and refine Heron's sales motion, including ICP, messaging, pricing, deal structure, and sales stages.
- Partner with founders, product, and engineering to translate customer pain into clear value propositions.
- Build and manage pipeline, forecasts, and revenue targets with accuracy and accountability.
- Establish and refine sales processes, tooling, and metrics (CRM, reporting, enablement materials).
- Help shape broader go-to-market strategy across sales, partnerships, and potentially customer success.
Requirements
- Experience in a sales organization from under ~$12M to over $40M ARR.
- Proven experience as a top AE, front-line manager, or sales leader through significant ARR growth.
- Experience selling ambiguous, technical products without heavy brand recognition or mature processes.
- Thoughtful about deal qualification, pricing, and positioning.
- Ability to learn quickly from wins and losses.
- Ability to think ahead and build scalable sales processes.
- Ability to formalize, document, and hire when appropriate.
- Clear, credible communication skills for technical and non-technical stakeholders.
- Ability to articulate value to customers, investors, and internal teams.
- Credibility with C-level executives in specialty finance companies.
- Scrappy and creative problem-solving skills.
- Resourceful, adaptable, and willing to try unconventional approaches.
- Persistent in following up and driving deals to clear outcomes.
- Willingness to go the extra mile, including in-person visits.
- Proactive in identifying opportunities and driving initiatives.
- Ability to create momentum without perfect direction.
- Thrives in fast-paced, high-ownership, collaborative environments.
- Deep care for team success and willingness to assist wherever needed.
Skills
- Sales
- Revenue Growth
- Team Leadership
- Sales Process Development
- Pipeline Management
- Forecasting
- Sales Operations
- Go-to-Market Strategy
- Customer Relationship Management (CRM)
- Communication
- Negotiation
Location
- New York City, NY
- Remote (for company offsites)
Work Type
- Full-time
- In-person
- Hybrid (for company offsites)
Experience Level
- Senior
- Leadership
Salary/Compensations
- Competitive compensation, including equity and upside tied to revenue.
Benefits
- Health, dental, vision with partial coverage for dependents
- 401K
- Uncapped PTO
- Parental leave
- Free on-demand access to therapy via Spill
- Weekly company lunches and breakfasts
- Top-of-the-line equipment
About the Company
- Heron Data is a Series A stage company based in New York and London.
- We use AI and LLMs to automate underwriting and back-office workflows for specialty finance companies.
- Our software handles documents, analyzes attachments, and executes workflows end-to-end.
- We serve fintechs, banks, specialty finance companies, and commercial insurers.
- Our largest product automates underwriting for small business lenders.
- We have over 190 customers and analyze tens of thousands of documents and over 20 million bank transactions daily.
- We are a lean, scrappy, and committed team with a flat structure and collaborative culture.
- Our team has experience from companies like Facebook, Spotify, and Revolut.
- We embrace multiculturalism and diversity with team members from five continents.
- We launched in September 2020 and have achieved over $13M in ARR.
Equal Opportunity
- Applicants from any background and gender are welcome.
- Zero tolerance policy on discrimination.
