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About the Role

We are seeking a hands-on Google Ads expert to own and optimize paid search campaigns that generate qualified personal injury cases. This role is responsible for campaign execution, tracking, optimization, reporting, and attribution. The ideal candidate has personally managed substantial Google Ads budgets, understands how to connect ad-spend to signed cases and revenue, and can operate independently in a fast-moving environment.

Responsibilities

Build, manage, and optimize Google Search campaigns.
Improve lead quality, cost per qualified lead, and case acquisition performance.
Own conversion tracking, attribution, and reporting across Google Ads, GA4, GTM, call tracking, and CRM systems.
Analyze search terms, lead quality, conversion rates, and ROI to drive optimization decisions.
Collaborate with leadership, intake teams, and technical resources to improve results.
Test ads, landing pages, targeting, bidding strategies, and new growth opportunities.

Requirements

Proven hands-on Google Ads management experience.
Experience generating leads, consultations, customers, or signed cases through paid search.
Strong knowledge of GA4, Google Tag Manager, conversion tracking, call tracking, GCLID attribution, and offline conversions.
Experience managing at least $100K/month in Google Ads spend.
Ability to analyze CPL, CPA, qualified lead rates, conversion funnels, and ROAS.
Experience in competitive lead-generation markets.
Strong analytical, problem-solving, and communication skills.
Able to provide specific examples of campaigns personally managed and improved.

Skills

Google Ads
GA4
Google Tag Manager
Conversion tracking
Call tracking
GCLID attribution
Offline conversions
CPL analysis
CPA analysis
Qualified lead rate analysis
Conversion funnel analysis
ROAS analysis
CRM integration
Landing page testing
Conversion rate optimization
AI and automation

Location

Austin, TX

Work Type

In-Office
Full-time

Experience Level

Senior

About the Company

Zinda Law Group is a nationally recognized personal injury law firm dedicated to helping people through some of the most difficult moments of their lives.
Guided by our mission of ‘Justice for All. Life-Changing Results.’, we are committed to delivering exceptional service to our clients and building meaningful relationships throughout the legal community.
We firmly uphold the value of every individual within our team, ensuring they have the chance to build a rewarding career both financially and personally.
Our firm's structure is designed to offer exceptional prospects for growth and advancement to our attorneys.
From the initial intake to final verdict, each attorney at our firm handles cases, benefiting from continuous training and guidance from our exceptional team.
At Zinda Law Group, every team member leaves at the end of the day with the satisfaction of knowing they have diligently served our clients and positively impacted the lives of others.
Join us and experience a remarkable work environment at our law firm.
Excellence Always
Only the Best
Failure is Not an Option
We All Take Out the Trash
Run the Firm Like a Business

Equal Opportunity

Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.