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About the Role
Fanatics is seeking a Senior Brand Marketing Manager, Fanatics App to lead brand marketing initiatives that elevate the Fanatics brand and accelerate adoption of its products and programs. This role will partner across business units to develop campaigns that strengthen customer affinity, drive awareness, and reinforce the value of the Fanatics ecosystem.
Responsibilities
- Develop and execute integrated brand marketing strategies supporting business priorities and customer engagement.
- Lead cross-channel marketing campaigns across digital, social, CRM, partnerships, events, App, and paid media.
- Act as the brand owner for the full funnel, ensuring consistent messaging and visuals across channels.
- Ensure brand consistency across customer touchpoints while evolving messaging for strategic objectives.
- Translate consumer insights and business priorities into compelling brand narratives and campaign strategies.
- Build executive-ready presentations for campaign strategies, performance updates, and recommendations.
- Act as the brand expert for the Fanatics App in cross-functional marketing initiatives.
- Partner with Product, Growth, Loyalty, Creative, Communications, Analytics, and Commercial teams to align messaging and execution.
- Influence stakeholders across organizations while balancing competing priorities.
- Coordinate campaign launches from concept through execution with cross-functional alignment.
- Track and manage the brand budget.
- Leverage customer research, data, market trends, and competitive intelligence to inform marketing strategy.
- Identify opportunities to improve customer acquisition, engagement, retention, and lifetime value.
- Monitor industry trends in sports, entertainment, digital commerce, loyalty, and consumer marketing.
- Analyze campaign performance to identify optimization opportunities.
- Partner with Analytics teams to translate data into actionable recommendations.
- Present results and strategic recommendations to executive leadership.
- Ensure campaigns ladder up to commercial priorities and communicate them effectively.
- Champion the Fanatics brand across all enterprise marketing initiatives.
- Ensure campaigns reflect the Fanatics App brand voice, creative standards, and long-term positioning.
- Support brand governance, messaging frameworks, and creative best practices.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in brand marketing, integrated marketing, consumer marketing, or strategic marketing.
- Experience leading large-scale, cross-functional marketing campaigns from strategy through execution.
- Strong understanding of brand development, customer journey mapping, and integrated marketing.
- Expertise in marketing an App product across full funnel marketing campaigns.
- Background in Go-To-Market (GTM) strategy, partnering with channel leads to execute priorities.
- Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Proven ability to influence cross-functional stakeholders and drive alignment.
- Experience leading marketing campaigns through the full funnel.
- Exceptional written and verbal communication skills with experience creating executive-level presentations.
- Strong analytical mindset with experience using customer insights and performance data to inform marketing decisions.
- Experience in sports, entertainment, consumer technology, retail, e-commerce, gaming, loyalty, or subscription businesses.
- Experience marketing enterprise-level products, platforms, or customer ecosystems.
- Familiarity with customer lifecycle marketing, loyalty programs, or membership strategies.
- Experience with Google Workspace, project management platforms, and marketing analytics tools.
- MBA or advanced marketing certification preferred.
Skills
- Brand Marketing
- Integrated Marketing
- Consumer Marketing
- Strategic Marketing
- App Marketing
- Go-To-Market (GTM) Strategy
- Project Management
- Cross-functional Leadership
- Data Analysis
- Customer Insights
- Performance Marketing
- Brand Development
- Customer Journey Mapping
- Marketing Campaign Management
- Budget Management
- Executive Presentations
- Google Workspace
- Marketing Analytics Tools
Location
- Remote
- Onsite
Work Type
- Full-time
Experience Level
- Senior
- 5+ years
Education Level
- Bachelor's degree
- MBA or advanced marketing certification preferred
Salary/Compensations
- $140,000—$165,000 USD
Benefits
- Full-time employment
- Bonus
- Information about benefits available at https://benefitsatfanatics.com/
About the Company
- Fanatics is building a leading global digital sports platform, connecting fans across commerce, collectibles, betting & gaming, live events, and digital experiences.
- The Fan Ecosystem team drives strategies to deepen customer engagement, increase lifetime value, and create seamless experiences across the Fanatics portfolio.
- Fanatics has an established database of over 100 million global sports fans.
- The company has a global partner network with approximately 900 sports properties.
- Fanatics has over 2,000 retail locations, including Lids stores.
- More than 22,000 employees are committed to enhancing the fan experience globally.
Equal Opportunity
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