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About the Role
This role supports the Campaign Management team by assisting with campaign setup, tracking, analysis, and reporting across various digital platforms. The position involves liaising with media partners and ad operations, developing proficiency with media research tools, and staying updated on the digital media landscape.
Responsibilities
- Support the Campaign Management team with initial setup on a variety of campaigns via multiple platforms (Facebook, Instagram, Twitter, Google Ads, AMS and other 3rd party platforms).
- Assist the Campaign Management team with keeping track of upcoming campaigns and ensuring they launch as per the appropriate calendars.
- Assist the Campaign Management team solving/clearing billing discrepancies or queries in a timely manner.
- Work with the Campaign Management team to track, measure, and assist with analysis of post launch campaign activities.
- Accurately maintain client records, media approval documentation, and media purchase contracts.
- Assist the Campaign Management team with monitoring and maintaining campaign performance.
- Support Account Managers with sourcing proposals from media partners and liaising with Specialty Business Units (SBUs) as required.
- Assist with document creation: presentations, visual summaries, schedules and reports.
- Liaise with the ad operations team to ensure campaign set-up, website tagging, ad serving, etc.
- Coordinate and attend learning sessions with key media partners.
- Develop proficiency with necessary media research tools, systems, and software.
- Support the team on various client related projects as required.
- Proactively develop knowledge of the digital media landscape.
Requirements
- Professional or Educational background in Marketing or Advertising would give leverage to this application.
- Understanding of digital advertising concepts and terms an asset.
- Driven desire to develop and excel in a digital media career.
- Client service oriented.
- Passion for data, emerging media and technology.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Excellent communication skills (both written and verbal).
- Ability to work collaboratively as well as independently.
- Highly developed organizational skills with professional attention to detail and accuracy.
- Excellent ability to manage and prioritize time effectively.
- Professional learning agility, with a passion for continuous development.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
Skills
- Google Ads
- AMS
- Microsoft Office Suite (Word, Excel and PowerPoint)
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Entry Level
Education Level
- Marketing or Advertising background preferred
Salary/Compensations
- $40,000 - $43,000
Benefits
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
- Four-day long weekends.
- Half-day summer Fridays.
- Meeting-free Friday afternoons year-round.
- Formal training opportunities, including mental health training and inclusion education.
- Chance to be part of and grow within a global network of agencies.
- Opportunity to contribute to company culture by joining employee groups.
About the Company
- UM is a global media agency committed to Futureproofing our clients’ businesses for the now and the next.
- We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections.
- Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands.
- As the leading global media network in Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of clients including BMO, Sobeys, PokerStars, FanDuel, Johnson & Johnson, SkipTheDishes, Sony, Spotify and Hershey in Canada.
- UM is the number one agency in Canada, as ranked by RECMA, and the most awarded media agency at the Media Innovation Awards and CMA Awards for the past two years.
Equal Opportunity
- UM is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.
- If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com.