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About the Role
You will build and own relationships with CPG brands and their agencies, managing the entire sales cycle from initial contact to closing deals. This role is crucial for expanding Ripple Street's client base by establishing new, long-term partnerships.
Responsibilities
- Conduct thorough research to identify target companies and key stakeholders.
- Map parent companies to understand organizational structures and identify potential entry points.
- Select appropriate buying groups based on winnability and strategic rationale.
- Determine decision-making processes, including budget owners, influencers, and agency involvement.
- Source, develop, and close relationships within an assigned account list.
- Engage with agencies as well as brands to facilitate access and opportunities.
- Cultivate multiple relationships within each account to ensure sustained engagement.
- Prioritize opportunities based on their potential for success.
- Collaborate with Solutions Architects for program design.
- Manage accounts through initial programs and identify opportunities for expansion.
- Maintain accurate records of work and track progress in the sales pipeline.
- Contribute to the team's playbook with new learnings and insights.
- Communicate openly about areas needing further development to accelerate growth.
Requirements
- Three to six years of experience in CPG, brand-side marketing, agency, or sales.
- Proven track record of managing a relationship through to a successful outcome.
- Accountability for results, both wins and losses.
- Strong research skills to identify and engage relevant contacts.
- Discipline in tracking sales activities and pipeline progress.
- Clear and effective written communication skills for initial outreach.
Skills
- Sales
- Relationship Building
- Research
- Communication
- Negotiation
- Account Management
- Pipeline Management
- HubSpot (preferred)
Location
- 500 7th Ave, NYC (Garment District)
Work Type
- In-office Mondays-Thursdays
- Remote Fridays
- Hybrid
- 10-20% travel anticipated
Experience Level
- Mid-level
Salary/Compensations
- $[BASE RANGE] base, plus [VARIABLE / COMMISSION STRUCTURE]
About the Company
- Ripple Street connects brands with real people using real products, facilitating authentic word-of-mouth marketing.
- The company's success is built on strong, long-standing relationships with brands and agencies.