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About the Role
Equinix's Digital Innovation Office is seeking a Senior Software Engineer - Marketing to support key Marketing Technology transformation initiatives, including Lead-to-Cash (LTC) org cutover, consent and privacy architecture, Data Cloud, MCAE-to-Marketing Cloud Advanced migration, and broader CRM modernization. This is a hands-on technical role requiring strong ownership, accountability, and the ability to drive complex, regulated initiatives from design through implementation and support. You will operate as a senior individual contributor — architecting solutions and building them.
Responsibilities
- Design, develop, and support Salesforce and marketing technology initiatives across the Lead to Cash cutover and BAU roadmap
- Design, develop, and support solutions across Salesforce Sales Cloud, Marketing Cloud (MCAE / MCA), and Data Cloud
- Lead the MCAE (Pardot)-to-Marketing Cloud Advanced migration, including automation flows, campaign automations, and form handlers
- Build and support integrations between Salesforce, Marketing Cloud, Data Cloud, Qualtrics, 6sense, Openprise, AEM, and other enterprise systems
- Support customer data unification, identity resolution, segmentation, and activation in Data Cloud
- Drive legacy Salesforce migration (BAU-to-LTC) and platform consolidation initiatives
- Troubleshoot complex integration, sync, data-quality, and deployment-pipeline issues across environments
- Partner with Product, Marketing, Sales, Legal/Privacy, and Architecture teams to deliver scalable, compliant solutions
Requirements
- 6+ years of enterprise software engineering experience, with at least 5+ years focused on Salesforce and Marketing Technology platforms
- Expert-level hands-on experience with B2B Marketing Automation — Pardot / MCAE and/or Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
- Hands-on experience with Salesforce Data Cloud: Data Streams, Identity Resolution, Unified Profiles, Calculated Insights, Segmentation, Data Actions, and Activation
- Proven experience designing and deploying Agentforce agents and prompt templates for customer-facing or internal use cases
- Strong Salesforce development skills: Apex (Classes, Triggers, Batch/Scheduled, REST/SOAP callouts), Lightning Web Components, and Flows
- Integration experience using REST/SOAP APIs and an iPaaS or data-orchestration platform
- Ability to work autonomously, drive ambiguous initiatives to completion, and communicate technical decisions clearly to non-technical stakeholders
Skills
- Salesforce
- Marketing Technology
- Salesforce Sales Cloud
- Marketing Cloud (MCAE / MCA)
- Data Cloud
- MCAE (Pardot)
- Marketing Cloud Advanced
- Email Studio
- Journey Builder
- Automation Studio
- Contact Builder
- Qualtrics
- 6sense
- Openprise
- AEM
- Apex
- Lightning Web Components
- Flows
- REST/SOAP APIs
- iPaaS
- data-orchestration platform
- Agentforce
- prompt templates
- Salesforce Privacy Center
- CRM Analytics
- Tableau
- SFDX
- Git-based deployment pipelines
- automated testing frameworks
Location
- Canada - Toronto Office TRO
Work Type
- full-time
Experience Level
- Senior
- 6+ years of enterprise software engineering experience
- 5+ years focused on Salesforce and Marketing Technology platforms
Education Level
- Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot)
- Salesforce Certified Platform Developer I or II
- Salesforce Certified Data Cloud Consultant
- Salesforce Certified Agentforce Specialist
- Salesforce Certified Marketing Cloud Account Engagement Consultant
- Salesforce Certified Marketing Cloud Email Specialist or Developer
- Salesforce Certified AI Associate
Salary/Compensations
- 131,000 - 181,000 CAD / Annual
Benefits
- Employee Assistance Program
- Insurance: healthcare coverage, life, disability and optional benefit plans
- Retirement: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA)
- Vacation and Paid Holidays
- Vacation and personal time
- Paid holidays
About the Company
- Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.
- A place where tech thinkers and future builders turn bold ideas into breakthrough experiences, we welcome your unique perspective.
- Help us challenge assumptions, uncover bias, and remove barriers—because progress starts with fresh ideas.
- You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.
Equal Opportunity
- Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
- Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.