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About the Role
The Marketing Manager develops and executes localized marketing strategies to drive revenue, increase brand awareness, and enhance guest engagement. This role acts as a local brand ambassador, adapting national initiatives for local markets and collaborating with port leadership and corporate teams on campaigns, partnerships, events, and content to support ticket sales and business growth. The position also manages local marketing budgets, tracks campaign performance, analyzes market trends, and provides strategic recommendations.
Responsibilities
- Identify opportunities for local photoshoots and social content development.
- Develop a plan with well thought-out goals and objectives for local content capture needs.
- Oversee local content capture, including sourcing models and photographers, coordinating locations, and managing production logistics.
- Serve as the local point of contact for full-scale brand photo and video shoots, coordinating crew logistics, talent management, and operational support.
- Collaborate with Social on content capture assignments and act as a content creator for ports where applicable.
- Maintain full ownership and accountability for local marketing budgets for assigned port(s) or region(s).
- Participate in financial port reviews to represent marketing.
- Develop and maintain budget forecasts and projections aligned with marketing plans and revenue goals.
- Track marketing spend across campaigns, partnerships, media buys, and activations.
- Conduct billing reconciliations and review vendor invoices.
- Identify opportunities to optimize marketing spend and maximize return on investment.
- Develop local media, community, and vendor relationships to supplement budget and expand trade opportunities.
- Monitor local competitive activity, trends, and market shifts.
- Summarize insights and present findings to VP of Marketing and local port leadership quarterly.
- Own and track port and regional marketing KPIs including leads, revenue, web traffic, and campaign performance.
- Share KPI performance with manager and port RVP/GM weekly.
- Analyze marketing performance trends and proactively identify opportunities to improve results.
- Develop and implement tactical marketing plans and solutions when performance is not tracking positively against targets.
Requirements
- Bachelor’s degree required.
- Hospitality Industry experience highly desired.
- 3-5+ years of experience in both B2B and B2C marketing.
- Demonstrated success in working in a matrixed organization (achieving through influence vs authority).
- Demonstrated success in building insight-driven, metric-focused, multi-channel, integrated marketing plans that deliver YOY revenue growth.
- Demonstrated success in innovative, revenue-driving partnership development and activation.
- Excellent communication and interpersonal skills – both written and verbal.
- A problem-solver and self-starter, capable of working in a fast-paced environment.
Skills
- Project management
- Communication
- Analytical skills
- Content development
- Budget management
- Marketing strategy
- Brand management
- Partnership development
- Data analysis
- Performance tracking
Location
- Orlando, Florida
Work Type
- Full-time
Experience Level
- 3-5+ years
Education Level
- Bachelor’s degree
About the Company
- Hornblower Group is a global leader in experience and transportation with a 100-year history.
- Their portfolio includes water- and land-based experiences and ferry and transportation services.
- City Experiences offers dining and sightseeing cruises and walking and food tours.
- City Ferry is the largest private operator of high-speed passenger and vehicle ferries in the United States.
- Subsidiaries include Hornblower Marine, Seaward Services, Inc., and Anchor Operating System, LLC.
- Hornblower Group's global portfolio covers over 10 countries and serves more than 20 million guests annually.
- Headquartered in Orlando, Florida, with additional corporate offices in San Francisco, Boston, Chicago, London, New York, Dublin, and Ontario, Canada.
Equal Opportunity
- EEO / Disabled / Protected Veteran Employer.
- Hornblower is proud to be an Equal Employment Opportunity employer.
- Offers equal employment opportunities to all qualified individuals.
- Prohibits discrimination and/or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law.
- As a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals.
- The company also participates in the E-Verify program in certain locations.