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About the Role
Serve as the primary marketing partner for international markets, acting as an extension of the North American marketing team to bring global strategies to life at the regional level. Partner closely with the Head of Global Markets to identify opportunities, prioritize investments, and develop marketing plans that support commercial growth.
Responsibilities
- Plan and execute targeted field marketing events that strengthen relationships and build community with brands, agencies, and industry partners.
- Develop thought leadership programs that generate qualified leads, create new sales opportunities, and position XR as a trusted industry leader.
- Work with local PR agencies to tell XR's story, build relationships with key journalists, and create campaigns that drive awareness and demand.
- Bring regional market intelligence and customer feedback back to the global marketing team, helping shape messaging, campaigns, product positioning, and go-to-market strategies.
- Look for opportunities to simplify processes, improve efficiency, and help the global marketing organization scale.
Requirements
- 10+ years of B2B marketing experience (ideally in Advertising, AdTech, and/or MarTech)
- Outstanding communication & writing skills
- Experience in creating content/thought leadership for lead generation
- Ability to create killer PowerPoint decks without relying on AI tools
- Excellent project management and execution skills
- Experience with CRM (Salesforce/Hubspot), Web site technology (Webflow), AI tools (i.e. Claude, ChatGPT, Loveable), and social media platforms (LinkedIn)
- Highly collaborative work style, team player
- Willingness to travel occasionally to EMEA/APAC markets for trade shows, events, and to meet with regional HOBs
- Fluent in French, and/or Spanish
- Copywriting skills
Skills
- B2B marketing
- Advertising technology
- Marketing technology
- Strategic skills
- Data-centric mindset
- Executional abilities
- Field marketing
- Thought leadership
- Lead generation
- Public relations
- Content creation
- Project management
- CRM (Salesforce/Hubspot)
- Web site technology (Webflow)
- AI tools (Claude, ChatGPT, Loveable)
- Social media platforms (LinkedIn)
- Copywriting
Location
- North America
Work Type
- Full-time
Experience Level
- 10+ years
About the Company
- XR is transforming how advertising gets made, managed, and delivered.
- Global leader in advertising operations, helping brands, agencies, and media companies manage every stage of the advertising lifecycle through a single platform that connects production, assets, rights, delivery, and analytics.
- Impactful Work: Revolutionizing the media and creative industries with a cutting-edge platform and AI-driven insights.
- Global Reach, Local Impact: A team of over 1,100 professionals serving 140 markets, blending global scale with personalized service.
- Innovation & Growth: Pushing boundaries and staying ahead of the curve with groundbreaking products powering TV, film, digital marketing, and entertainment.
- Creative Culture: Fostering a culture that encourages fresh ideas, innovation, and out-of-the-box thinking.
- Make a Difference: Helping clients tell their stories on a global stage with precision and style.