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About the Role

The Media Activation team provides recommendations for Social, Display, and Video, manages supplier relationships, and executes campaigns. We are seeking an analytical, detail-oriented, and highly motivated Manager, Activation to join Media Futures Group, a dedicated division serving Google. This role supports various brands and campaigns, acting as a crucial team player to drive activation success.

Responsibilities

• Lead the setup, execution, and day-to-day management of programmatic & digital campaigns (i.e. Newsletter & podcasts), primarily focusing on Google Ads and DV360.
• Oversee media buys with a heavy emphasis on YouTube activation, while collaborating with various external vendors.
• Partner with planning and account teams to support multiple lines of business across the Google portfolio.
• Monitor, analyze, and optimize campaigns to ensure key performance indicators (KPIs) and client objectives are met.
• Serve as a point of contact for key external partners while actively managing day-to-day relationships, coordinate reporting and proactively resolve campaign execution issues to ensure successful delivery.
• Maintain an exceptional level of attention to detail to ensure accurate tracking, budget pacing, and flawless execution.
• Oversee a team of 1-2 direct reports.

Requirements

• 3 to 5 years of hands-on experience activating programmatic and paid social campaigns.
• Strong working familiarity with Google Ads and DV360 is highly preferred.
• Experience or understanding of Paid Social is a plus.
• Excellent communication skills, both verbal and written are particularly important in developing client relationships and maintaining efficient communication across the team.
• Communication with client stakeholders and effective management of assigned tasks is critical in this role.
• High Attention to Detail: A meticulous approach to campaign setup, numbers, and tracking.
• Strong understanding of optimization levers, testing approaches across media buying platforms.
• Curious & Eager to Learn: An open mind with a passion for digital marketing and a desire to be trained up on new platforms and strategies.
• Adaptability: The ability to easily pivot and support different campaign types and brands as client priorities shift.
• Strong verbal and written communication skills to effectively collaborate with internal teams and vendor partners.

Skills

• Programmatic advertising
• Google Ads
• DV360
• Paid Social
• YouTube activation
• Digital media
• Campaign activation
• Media buying platforms
• Optimization levers
• Testing approaches

Location

• Remote
• Hybrid

Work Type

• Hybrid

Experience Level

• Manager

Education Level

• Certifications in Google Ads, DV360, or other major programmatic platforms are a strong bonus.

Salary/Compensations

• $65,000—$115,000 CAD

Benefits

• Competitive medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
• Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.