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About the Role

We are seeking a strategic, data-driven Head of User Acquisition to manage customer acquisition across paid and organic channels. This senior, cross-channel role will focus on paid media strategy, execution, budget management, and team building, while also overseeing SEO/AEO, affiliates, and partnerships. You will build an acquisition function from the ground up in a fast-paced, data-informed environment.

Responsibilities

• Own paid media strategy across performance channels such as Google Ads, Meta, TikTok, and Snapchat, setting channel mix and investment priorities.
• Own the customer acquisition funnel end-to-end for paid, setting targets for CAC, ROAS, and LTV:CAC.
• Own budget planning and pacing across all paid channels, making tradeoff decisions to maximize efficient growth.
• Set audience strategy, segmentation, and experimentation roadmap for paid campaigns.
• Build and scale retargeting and remarketing strategy across paid channels.
• Own SEO and Answer Engine Optimization (AEO) strategy, ensuring discoverability across traditional and generative search surfaces.
• Set organic content and technical SEO priorities in partnership with content, brand, and product teams.
• Identify, develop, and manage strategic partnerships that drive acquisition (affiliate, co-marketing, referral, and channel partnerships).
• Own partnership performance measurement, integrating partnership-driven acquisition into overall channel reporting.
• Build and lead the user acquisition team, hiring, mentoring, and developing specialists across paid, organic, and partnerships as the function scales.
• Set the analytics and reporting framework across all acquisition channels, translating data into strategic recommendations for executive leadership.
• Partner with creative, product, and brand leadership to align acquisition strategy with broader company positioning and growth goals.
• Represent user acquisition in company-wide planning, budgeting, and strategy discussions.
• Stay ahead of platform shifts, search/AI discovery trends, privacy changes, and emerging channels, translating them into strategic recommendations for the business.

Requirements

• 7–10+ years of experience in performance or growth marketing, with deep, hands-on expertise in paid media (Google Ads, Meta Ads, and others).
• Working knowledge of SEO fundamentals and familiarity with AEO/GEO.
• Experience developing or managing partnership-driven acquisition channels is a plus.
• Proven track record scaling paid acquisition with measurable impact on CAC, ROAS, and revenue growth.
• Strong strategic and analytical mindset.
• Experience managing budgets and making cross-channel investment tradeoffs at scale.
• Track record of cross-functional leadership, influencing creative, product, and executive stakeholders.
• Experience building and mentoring a team, with a coaching mindset.
• Comfortable operating with ambiguity and building processes in a fast-paced, high-growth environment.
• Passionate about improving the Canadian healthcare experience and have a personal connection to the space.
• Highly data-driven, capable of building models and performing analyses that inform strategy.

Skills

• Paid media (Google Ads, Meta Ads, TikTok, Snapchat, Reddit)
• SEO
• AEO/GEO
• Affiliate marketing
• Partnership management
• Analytics
• Budget management
• Team leadership
• Cross-functional collaboration
• Strategic planning
• Data analysis
• Performance marketing
• Growth marketing

Location

• Toronto
• Richmond

Work Type

• On-site
• Collaborative

Experience Level

• Senior
• 7-10+ years

Benefits

• Standard healthcare coverage
• Remote-first holiday season
• Holistic wellbeing support
• Wellbeing allowance
• Flexible additional time off

About the Company

• Founded in 2019, Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian.
• Our platform breaks down barriers to care, empowering patients to take control of their health with personalized treatment options and the guidance of licensed providers.
• We are a team of creative problem-solvers who move deliberately and collaborate in person.
• At Phoenix, you'll find autonomy over your work, people who care about each other's success, and a mission that's making healthcare better for Canadians.

Equal Opportunity

• Phoenix is an Equal Opportunity Employer.
• In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Phoenix will provide accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process.
• If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.