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About the Role
You will own the growth strategy for a portfolio of Ripple Street's most valuable CPG relationships, turning initial programs into long-term, compounding partnerships. This role is crucial for expanding relationships beyond single programs and establishing Ripple Street as a key partner within client planning cycles.
Responsibilities
- Own the growth strategy for your portfolio of accounts.
- Determine account growth opportunities based on strategic alignment and relationship potential.
- Manage accounts through their entire lifecycle, evolving from initial programs to comprehensive partnerships across various departments.
- Align account activities with client planning calendars to secure budget allocation before finalization.
- Develop clear account plans to facilitate team learning and adoption.
- Cultivate enduring relationships with key stakeholders.
- Maintain senior-level relationships (VP, category leadership) to secure multi-year engagements.
- Expand relationships broadly across shopper marketing, e-commerce, trade, finance, procurement, and agencies.
- Serve as a strategic advisor on brand and category initiatives.
- Lead negotiations and close high-value opportunities, collaborating with Solutions Architects.
- Equip internal champions with supporting data for internal advocacy.
- Navigate procurement, legal, and multi-stakeholder approval processes effectively.
- Coach and mentor Partnership Managers, utilizing live accounts for training.
- Develop playbooks based on learnings to standardize team practices.
Requirements
- Eight to twelve years of experience in CPG, brand marketing, agency, or commerce partnerships.
- Demonstrated ownership of growth strategy on major accounts.
- Proven ability to describe and navigate complex buying groups, understanding motivations and influence.
- Established relationships at the VP and category level that have resulted in long-term partnerships.
- Proficiency in handling complex commercial discussions, including scope, pricing, terms, and procurement.
- Experience working collaboratively in a team sales environment.
- Experience in developing other commercial professionals, formally or informally.
Skills
- Growth Strategy
- Account Management
- Relationship Building
- Negotiation
- Client Advisory
- Team Leadership
- Sales
- Commercial Acumen
- Strategic Planning
- Cross-functional Collaboration
Location
- 500 7th Ave, NYC (Garment District)
Work Type
- In-office 2 to 3 days a week
- Hybrid
- 10-20% travel
Experience Level
- 8-12 years
Salary/Compensations
- $[BASE RANGE] base, plus [VARIABLE / COMMISSION STRUCTURE]
About the Company
- Ripple Street is built on authentic consumer engagement, connecting brands with real people using real products and generating word-of-mouth referrals.
- The company values long-term relationships with brands and agencies that understand the power of this authentic connection.