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About the Role

Ground Up is seeking a strategic and highly organized Marketing Manager to lead marketing strategy, campaign management, and brand storytelling across its brand portfolio. This is a people-management role overseeing a Senior Marketing Coordinator and a Social Media Coordinator.

Responsibilities

• Develop long-term marketing plans and roadmaps that align with broader business goals.
• Lead marketing campaigns from concept through execution across digital, retail, wholesale, and social channels.
• Build and lead the marketing processes that keep campaigns, approvals, and cross-functional work moving efficiently.
• Maintain brand consistency across all marketing touchpoints and communications.
• Develop compelling brand narratives and creative direction that resonate with our audience.
• Manage the approval process for licensed brand marketing materials.
• Own relationships with external partners, agencies, and vendors supporting marketing initiatives.
• Set the strategic direction for press and communications.
• Define the content strategy and direction for the brand.
• Manage and develop a team of two direct reports, providing mentorship, feedback, and support.
• Partner with sales, product development, e-commerce, and licensing teams to support business goals.

Requirements

• 4+ years of marketing experience, with a track record of leading campaigns from start to finish.
• Strong marketing strategy skills, with the ability to translate brand storytelling into cohesive campaigns.
• Experience managing or mentoring direct reports.
• Strong organizational skills and the ability to manage multiple priorities and processes at once.
• Strategic, long-term planning mindset with the ability to build roadmaps.
• Excellent presentation skills and comfort presenting ideas to leadership and cross-functional teams.
• Demonstrated initiative — a self-starter who identifies opportunities without waiting for direction.
• Strong creative eye and instinct for brand aesthetics.
• Experience at a fashion, footwear, or other creative/lifestyle brand is preferred.
• Experience with licensed brands, licensor approvals, or multi-brand portfolios is preferred.
• Experience managing press or communications strategy is preferred.
• Experience managing agencies or external partners is preferred.
• Data-driven mindset with experience using insights to guide strategy is preferred.

Skills

• Marketing Strategy
• Campaign Management
• Brand Storytelling
• Process Management
• Content Strategy
• Team Leadership
• Cross-Functional Collaboration
• Presentation Skills
• Organizational Skills

Location

• Onsite

Work Type

• Onsite - 5 days a week
• Full-time

Experience Level

• 4+ years of marketing experience

Education Level

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred

Benefits

• Medical, Dental, Vision, 401k plan & access to employee recognition programs.
• Paid vacation, holidays, Eternal Summer Fridays, birthdays off & more!

About the Company

• Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier.
• The company’s unique capability to design and translate fashion trends offers a fresh perspective on licensed footwear.
• Ground Up was created with the vision of fulfilling the need for fun, innovative products for the true brand enthusiast.
• Consumers connect with us through our brand partnerships, giving them brands they love with a brand they now trust.
• Ground Up has become a recognizable brand for the whole family that stands for elevated fashion and fun.
• We aspire to have our teams embody our core values of: Service, People, Teamwork, Opportunity, Results, Innovation, and Trust.

Equal Opportunity

• Ground Up International is an equal opportunity employer.