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About the Role
Zynga is seeking an ASO & Partnerships leader to drive organic growth and deepen platform relationships for a portfolio of games including Merge Dragons, Monster Legends, Dragon City, and FarmVille titles. This role owns the studio's app store optimization strategy end-to-end and manages relationships with major app store platforms. You will lead a team focused on improving organic visibility, store conversion, and featuring, collaborating with Product, Creative, UA, and Data teams to achieve sustainable organic growth.
Responsibilities
- Own the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword/category rankings across all markets.
- Define and manage the yearly organic growth roadmap, including localization, seasonal, and launch strategies.
- Set the studio's platform partnership strategy, aligning featuring and promotional opportunities with business priorities and release calendars.
- Build and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore partner teams.
- Secure featuring, editorial placements, and promotional opportunities across launches, updates, and key seasonal moments.
- Advocate for early access to platform betas, new store features, monetization tools, and APIs, and channel those opportunities back to Product and UA.
- Represent the studio in partner reviews, QBRs, and industry events, and negotiate co-marketing and joint business plans.
- Lead store listing experimentation (Custom Product Pages, Product Page Optimization, Google Play store listing experiments) to improve conversion rate.
- Own keyword and metadata optimization, and build rigorous test roadmaps across icons, screenshots, preview videos, and descriptions.
- Establish measurement frameworks to attribute organic uplift and quantify the impact of ASO and featuring initiatives.
- Mentor ASO managers, specialists, and analysts; build structured career growth and execution excellence.
- Partner closely with Creative teams to fuel store asset testing velocity and creative breakthroughs.
- Collaborate with UA, Product, and Data teams to ensure cohesive full-funnel optimization and visibility improvements.
- Establish clear accountability for results with transparent reporting and actionable insights.
- Improve execution speed through better process, prioritization, and cross-team alignment.
Requirements
- 6–10+ years of ASO or mobile organic growth experience in free-to-play, ideally in gaming.
- Proven track record of improving organic installs and store conversion at scale across multiple markets.
- Established working relationships with platform partner teams (Apple, Google, and ideally Microsoft and/or Amazon).
- Deep understanding of app store algorithms, ranking factors, and each platform's merchandising ecosystem.
- Experience leading and developing high-performing teams.
- Ability to influence stakeholders and drive alignment across multiple functions.
Skills
- ASO tools (e.g. AppTweak, Sensor Tower, data.ai)
- Store listing A/B testing methodologies
- Familiarity with Match-3/puzzle models and hybrid-casual or builder games (Bonus)
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 6-10+ years
About the Company
- Zynga brings people together through the power of play as a global leader in interactive entertainment and a label of Take-Two Interactive.
- Our games have been downloaded over 6 billion times, connecting players in 175+ countries.
- Our diverse game portfolio includes titles like FarmVille™, Words With Friends™, Zynga Poker™, and many more.
- Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia.
- Zynga is where fun meets innovation.
Equal Opportunity
- We are proud to be an equal opportunity employer, committed to creating and celebrating diverse thoughts, cultures, and backgrounds.
- Employment is based on substantive ability, objective qualifications, and work ethic, not on protected characteristics.
- We are committed to providing necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments.
- Please contact accommodationrequest@zynga.com to request any accommodations or for support related to your application.