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About the Role
Support the go-to-market strategy and execution for a key product line by developing clear product messaging, coordinating launches, creating sales enablement materials, and gathering market insights. This role is ideal for someone who can translate technical capabilities into customer-focused stories and is eager to build product marketing expertise.
Responsibilities
- Lead the development and execution of GTM strategies that drive awareness, adoption, and revenue for your product line.
- Craft clear, differentiated messaging and compelling product narratives that resonate with target audiences.
- Develop high-impact sales tools, presentations, competitive positioning, and training to empower sales and customer-facing teams.
- Act as a strategic partner to Product, Sales, Customer Success, and other GTM teams, aligning product capabilities with market needs and business goals.
- Own end-to-end planning and execution of product launches, ensuring readiness across all functions and channels.
- Gather and synthesize customer, competitor, and market insights to inform product strategy and GTM plans.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, a technical discipline or a related field.
- 2–4 years of experience in product marketing, sales enablement or a related role, preferably in B2B SaaS or technology.
- Experience developing product messaging, positioning and customer-focused content.
- Experience supporting product launches and sales enablement initiatives.
- Ability to translate technical capabilities into clear customer benefits.
- Ability to analyze customer feedback, competitive information, market data and usage trends.
- Strong organization and project management skills, with experience managing defined workstreams or project components.
- Sound judgment when resolving common problems.
- Ability to work independently while collaborating effectively across teams.
- Experience with PSA (Professional Services Automation) or ERP (Enterprise Resource Planning) solutions is an asset.
- Certification from Pragmatic Institute or Product Marketing Alliance is an asset.
Skills
- Product marketing
- Sales enablement
- Go-to-market strategy
- Messaging and positioning
- Sales enablement materials creation
- Market insights gathering
- Customer-focused content development
- Product launch planning and execution
- Cross-functional collaboration
- Project management
- PSA solutions
- ERP solutions
Experience Level
- 2-4 years
Education Level
- Bachelor’s degree in Marketing, Business, Communications, a technical discipline or a related field.
About the Company
- Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide.
- Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.
- Backed by Insight Partners, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint.
- Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.
- Founded in 2000, Kaseya has built a culture centered around innovation, accountability, and results.
- We are a high-growth, high-performance organization that values individuals who are driven, adaptable, and committed to delivering exceptional outcomes for our customers and teammates alike.
- At Kaseya, success comes from embracing challenges, moving with urgency, and continuously raising the bar.
Equal Opportunity
- Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.