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About the Role

As the Manager, Marketing Communications, you will lead the strategy, planning, and execution of integrated marketing communications to strengthen member engagement, support partner marketing, and drive business results. You will translate business priorities into high-impact campaigns, manage budgets, coach a Marketing Communications Coordinator, and identify opportunities to enhance the program's success.

Responsibilities

Lead marketing communications strategy, developing integrated plans that support member engagement, partner marketing, acquisition initiatives, sponsorships, and new partner launches.
Establish priorities and define campaign objectives in collaboration with business stakeholders, ensuring alignment with broader business goals.
Oversee the execution of integrated marketing initiatives across internal teams, agencies, and external partners, managing scope, timelines, budgets, and deliverables.
Anticipate risks, remove roadblocks, and provide leadership to ensure multiple concurrent initiatives move forward successfully.
Provide day-to-day leadership, coaching, and performance management for the Marketing Communications Coordinator.
Create an environment that encourages accountability, collaboration, and continuous growth for the team.
Balance hands-on support with thoughtful delegation to help the team deliver exceptional work and build capabilities.
Evaluate campaign performance, translate insights into actionable recommendations, and refine marketing communications strategies for improved engagement and business outcomes.
Champion a data-informed approach, ensuring lessons learned are applied to future initiatives.
Work closely with teams across Partnerships, Brand, Digital, CRM, Analytics, Creative, and external agencies to align marketing initiatives.
Communicate priorities and deliver a consistent member experience.
Provide oversight for internal communications and employee engagement initiatives, ensuring they reflect business priorities and brand standards.

Requirements

Experience developing and leading integrated marketing communications strategies that align with business objectives and deliver measurable results.
Ability to balance brand, member, and commercial priorities.
Skill in translating business goals into compelling marketing campaigns across multiple channels.
Ability to manage multiple high-profile marketing initiatives concurrently, bringing structure, organization, and sound judgment to competing priorities.
Skill in building trusted relationships across cross-functional teams and external partners.
Ability to keep stakeholders aligned and campaigns moving forward.
Experience using data and campaign insights to evaluate performance, identify opportunities, and continuously improve future marketing initiatives.
Comfort in making recommendations based on evidence.
Ability to balance creativity with measurable business outcomes.
Thoughtful communication skills to influence, collaborate, and build consensus across a wide range of stakeholders.
Confidence, clarity, and professionalism in presenting strategies, navigating priorities, and partnering with agencies and internal teams.
Possess 70% of the stated requirements with 100% authenticity and passion.

Skills

Marketing Communications Strategy
Integrated Marketing Campaigns
Project Management
Stakeholder Management
Data Analysis
Performance Measurement
Cross-functional Collaboration
Budget Management
Team Leadership
Coaching and Development
Brand Management
Member Engagement

Location

Toronto, ON

Work Type

Full-time
Hybrid

Experience Level

Manager

Salary/Compensations

$60,000 - $70,000

Benefits

Health and wellness benefits
Employer-matched RRSP savings
Performance-based bonus program
Free movies
Free grocery delivery

About the Company

Scene+ fosters an entrepreneurial spirit, driving its mission to make tomorrow more rewarding for its members.
It is a unique joint venture between Cineplex, Empire, and Scotiabank, with a network of partners, delivering rewards and experiences for almost 20 years.
The company focuses on innovation and technology to redefine what it means to be an iconic brand prioritizing a member-centric experience.
Data is leveraged as the engine powering growth strategy and the journey to becoming Canada’s most beloved loyalty program.
Scene+ provides personalized rewards and creates meaningful connections with its members.
It is a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of its partners and the lifestyle needs of its members.
People who thrive at Scene+ are mission-driven and eager to contribute to a brand shaping the future of loyalty.
The environment values ownership and practical, intelligent solutions, offering opportunities to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices.
Scene+ values include Member Focus, Teamwork, Continuous Improvement, Integrity, Results Driven, and Passion.

Equal Opportunity

Scene+ is committed to diversity, equity, and inclusion, integrating these values into all aspects of its operations.
The company welcomes and appreciates candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.