About the Role
The Live Nation Tour Marketing Manager EMEA is a key role focused on multi-market planning and cross-market coordination within the International Touring Team. This position supports promoters, artists, and show teams by managing and communicating multi-market marketing plans, information, and reporting.
Responsibilities
- Support the International Marketing Director in the day-to-day management of international tours.
- Work with Local Marketing Teams to deliver campaigns with an emphasis on digital marketing.
- Create, monitor, and adjust advertising budgets.
- Develop detailed briefs for international promoters and marketing teams.
- Track and analyze marketing budgets and performance on multiple projects.
- Understand campaign objectives to deliver campaigns on time and on budget with ROI.
- Build and provide measurements for campaign performance, ensuring results drive future campaigns.
- Offer creative recommendations and solutions to improve campaign outcomes.
- Plan, organize, and deliver presentations and artist pitches.
- Communicate with internal stakeholders and third parties, including agencies and partners.
- Collate all tour marketing assets for review and submission to external stakeholders.
- Coordinate international touring on-sale schedules.
- Work closely with the ticketing team to identify opportunities to maximize sales.
- Coordinate pre-show/day of show press with independent publicists and managers.
Requirements
- Proven show/tour marketing experience at an executive level within the live music, ticketing, or events industry.
- Ability to manage multiple projects to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment with evidence of commercial accountability.
- Experience in managing and working within large teams and influencing internal and external stakeholders.
- Digital savvy, especially in social media and digital trends.
- Knowledge or experience working across PR, including press releases, briefs, and relations.
- Ability to respond to consumer markets, trends, and consumer needs.
- Ability to communicate and present information clearly and concisely with attention to detail.
- Proficient in Microsoft Office, particularly Microsoft Excel.
- Committed, ambitious, passionate, and determined.
- Proactive, self-starter, and a team player.
Skills
- Project management
- Communication
- Organization
- Self-initiative
- Strategic thinking
- Digital media and marketing expertise
- Social media
- Digital trends
- Public Relations (PR)
- Consumer market understanding
- Presentation skills
Location
- Farringdon, London
Work Type
- Full time
- Permanent
Experience Level
- Executive level
About the Company
- Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
- Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.
- Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries.
- Live Nation Media & Sponsorship creates strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
Equal Opportunity
- Working in an inclusive environment and encouraged to bring your whole self to work.
- Encouraged to develop professional and personal aspirations, enjoy new experiences, and learn from talented people.
- Talent matters, and applications are encouraged from people irrespective of gender, race, sexual orientation, religion, age, disability status, or caring responsibilities.
