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About the Role
We are seeking an experienced, proactive Organic Social & Content Marketing Lead (APAC) to lead our organic social and community program for APAC. This role involves managing and growing local social channels, community moderation, content creation, and influencer partnerships, reporting to the APAC Local Marketing Lead.
Responsibilities
- Community & content creation and amplification across organic social channels
- Build and own APAC’s organic social presence across Meta/Instagram, TikTok, LinkedIn, and X, including local Facebook pages and groups
- Create and adapt content for new product launches, award announcements, and other APAC marketing moments
- Keep APAC content on-brand and launch ready at speed by adapting Global Organic Social team's creative templates and guardrails for the region
- Identify organic content strong enough to fuel the organic to paid pipeline
- Digital community management & moderation of APAC community channels
- Engage strategically important diaspora communities, including via in-person community events
- Adapt tone and approach per community and build relationships to stay close to customer sentiment
- Route customer-service-adjacent issues to Remitly's dedicated social CS contact and escalate urgent cases appropriately
- Identify and activate local influencers or ambassadors as community moderators where it strengthens engagement
- Source, brief, and manage local APAC influencers and own relationships with supporting agencies to plan and execute campaigns tied to product launches and regional pushes
- Track and report on campaign performance, feeding learnings back to the APAC Local Marketing Lead, APAC GM, and the Global Organic Social team
Requirements
- 5+ years of experience in social media, content marketing, or community management
- Experience as a generalist comfortable owning both strategy and execution (writing, posting, moderating, reporting)
- Strong content creation skills, especially Canva and short-form video editing
- Experience moderating online communities, ideally across multicultural or diaspora audiences
- Hands-on influencer marketing experience: sourcing, briefing, contracting, and measuring campaigns
- Comfortable operating as the primary in-market social/community lead, collaborating across Sydney, London and Seattle time zones
- Experience in fintech, payments, or another trust-sensitive, regulated category (a bonus, not essential)
Skills
- Canva
- Short-form video editing
- Meta/Instagram
- TikTok
- X
- Sprout Social (or equivalent)
- Meta Business Suite
Location
- APAC
Work Type
- In-office expectation of at least 50% of the time monthly (typically 3 days a week)
Experience Level
- 5+ years of experience
About the Company
- At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them.
- Since 2011, we have tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their finances and ensuring true peace of mind.
- We are not just here to move money — we are here to move our global customers forward.
- Join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.
- Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster.
Equal Opportunity
- Remitly is an E-Verify Employer
- At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.
- Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.