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About the Role

The Marketing team at Expedia Group connects travelers to our brands through data-driven campaigns, content, and performance strategies. This role is responsible for shaping and scaling Brand Expedia’s integrated marketing approach across commercial and lifecycle moments, owning the brand value proposition and visual identity consistency, leading retail and commercial campaigns, and driving loyalty and CRM motions.

Responsibilities

Shape Brand Expedia’s value proposition and blueprint, ensuring consistent language and brand expression across marketing, product, partner, and service touchpoints.
Drive the rollout of visual identity systems and retail toolkits across channels.
Own the strategy and execution of retail and commercial campaigns, including global sales, regional limited-time offers, product and commercial launches, and always-on messaging.
Build global integrated campaign plans and messaging frameworks.
Lead loyalty and CRM motions for Expedia One Key and broader lifecycle marketing.
Partner cross-functionally with Product, Merchandising, TEaL, Legal, regional markets, and channel owners to align messaging, creative development, campaign readiness, and business outcomes.
Use data, testing, and performance insights to optimize campaigns and scale repeatable ways of working.
Lead and develop a high-performing team, balancing strategic leadership with hands-on direction.

Requirements

A strategic and commercially savvy marketing leader with deep experience across integrated marketing, brand strategy, campaign development, and lifecycle or CRM marketing.
Proven ability to translate business priorities into clear messaging, scaled campaign programs, and compelling customer-facing experiences.
Strong operator who can move between long-term brand building and near-term commercial delivery.
Experienced in leading cross-functional initiatives across creative, product, analytics, merchandising, legal, and regional market teams.
Comfortable working globally and navigating market nuance while protecting consistency of brand expression.
A strong people leader who can coach teams, build clarity, and create momentum in complex, evolving environments.
Equally comfortable setting direction, influencing senior stakeholders, and getting into the details to move work forward.

Skills

Integrated marketing
Brand strategy
Campaign development
Lifecycle marketing
CRM marketing
Messaging development
Creative briefing
Cross-channel planning

Location

Austin
Beverly Hills
Seattle

Work Type

Full-time

Experience Level

Director

Salary/Compensations

Austin: $207,500.00 - $290,500.00 (potential to $332,000.00)
Beverly Hills: $207,500.00 - $290,500.00 (potential to $332,000.00)
Seattle: $207,500.00 - $290,500.00 (potential to $332,000.00)

Benefits

Medical, dental, and vision coverage
Paid time off
Employee Assistance Program
Wellness and travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership

About the Company

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.
Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
This employer participates in E-Verify.
The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.