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About the Role

We are seeking an exceptional Strategy Director to lead integrated strategic planning for our automotive client portfolio across Tier 1, Tier 2, and Tier 3 levels. This role involves shaping the strategic vision to connect brand campaigns with retail point-of-sale environments, partnering with various leadership teams to create seamless customer journeys from consideration to delivery.

Responsibilities

• Architect end-to-end customer journey strategies across Tier 1, Tier 2, and Tier 3 touchpoints.
• Understand the automotive path-to-purchase, including online research, financing, test drives, and post-purchase loyalty.
• Develop strategies for digital automotive retailing, virtual showrooms, EV conversion journeys, connected car experiences, and dealer network enablement.
• Translate complex automotive sales data, local market nuances, and Tier 3 promotional requirements into actionable strategic frameworks.
• Lead integrated campaign planning, ensuring alignment across brand storytelling, digital product experiences, performance marketing, CRM, and dealership activations.
• Craft inspiring creative briefs and strategic platforms for various channels.
• Uncover consumer, owner, and shopper insights using quantitative data, qualitative research, and automotive research tools.
• Serve as the senior strategic lead and trusted advisor to C-suite, CMO, and retail marketing leads on key automotive accounts.
• Deliver persuasive presentations linking creative concepts to commercial performance metrics.
• Track emerging automotive trends to keep clients ahead of industry shifts.
• Establish holistic attribution and measurement frameworks linking creative performance and media mix to sales conversions and dealer leads.
• Lead strategic efforts on new business pitches within the mobility, automotive, and retail technology sectors.
• Mentor and manage junior to mid-level strategists, building team capability in retail data analysis, brief writing, and consumer insight generation.

Requirements

• 8–12+ years of strategic planning experience within an agency or brand strategy setting.
• Direct experience leading automotive accounts.
• Proven track record with automotive client strategy across Tier 1, Tier 2, or Tier 3 campaigns.
• Deep familiarity with dealership networks, dealer co-op programs, and automotive e-commerce tools.
• Extensive experience designing 360° integrated campaigns encompassing TV/OOH, performance digital, social media, CRM, trade/retail environments, and experiential events.
• Experience with automotive syndicated tools (e.g., J.D. Power, Cox Automotive, Kantar, GWI, Google Analytics) and market segmentation research.
• Exceptional presentation and storytelling abilities with a proven track record in high-stakes client environments and major agency pitches.
• Ability to seamlessly bridge high-level brand storytelling with hard-working retail and promotional sales drivers.
• Strong understanding of automotive business mechanics, inventory cycles, trim-level positioning, and promotional financing structures.
• Ability to foster deep trust across cross-functional teams including creative, digital build teams, performance media planners, and field client leads.

Skills

• Integrated strategic planning
• Automotive retail strategy
• Omnichannel strategy
• Customer journey mapping
• Digital automotive retailing
• EV conversion strategies
• Connected car experiences
• Dealer network enablement
• Integrated campaign architecture
• Creative brief development
• Consumer insight generation
• Quantitative data analysis
• Qualitative research
• Automotive research tools (Cox Automotive, J.D. Power, IHS Markit/S&P Global)
• Client relationship management
• Presentation and storytelling
• Performance metrics analysis
• Emerging trend tracking
• Attribution and measurement frameworks
• New business development
• Team leadership and mentorship

Location

• Kansas City
• New York
• Detroit
• London
• São Paulo
• Shanghai
• Singapore
• Sydney

Work Type

• Hybrid

Experience Level

• 8-12+ years

Salary/Compensations

• $110,000—$160,000 CAD

About the Company

• VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
• VML is celebrated for its innovative and human first, award-winning work for blue chip client partners.
• VML's global network is powered by 26,000 talented people across 55+ markets.
• WPP is the trusted growth partner for the world’s leading brands.
• WPP unites cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel.
• WPP helps clients navigate change, capture opportunity and deliver transformational growth.

Equal Opportunity

• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.