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About the Role

Own positioning, messaging, and go-to-market strategy for developer-facing products. Drive growth through orchestrated programs, motions, and campaigns across multiple channels, directly influencing revenue KPIs, product roadmap, and priorities. Requires hands-on testing and understanding of products from a user's perspective.

Responsibilities

• Own strategic positioning and messaging for products, ensuring differentiation, technical accuracy, and consistency across channels to improve conversion and pipeline quality.
• Lead go-to-market and launch strategy, planning, and execution, including commercial decisions on pricing, packaging, and promotions, aligning teams to drive pipeline and revenue.
• Gather and synthesize market, customer, and competitive intelligence to guide GTM strategy and inform roadmap, pricing, and positioning decisions.
• Contribute to strategy and execution for discoverability and selection by AI agents through documentation, content, and integrations.
• Own sales enablement for products, providing customer-facing teams with necessary tools, content, and knowledge.
• Write and own copy for all related marketing and GTM initiatives, including product pages, launch content, technical comparisons, and enablement materials.
• Contribute to channel and campaign strategy, brand narrative, thought-leadership themes, and partner and ecosystem programs.

Requirements

• 5+ years in product marketing or technical marketing, ideally for API-first, data, infrastructure, or developer tools products.
• Proven experience taking technical products to market and running cross-functional programs involving Product, Sales, Growth, and DevRel teams.
• Technical fluency, including understanding of software development lifecycle, developer evaluation and adoption of tools, AI ecosystem, and the role of coding agents and modern coding environments.
• Strong writing skills in English, clear, concise, and precise for both technical and business audiences.
• Analytical mindset, comfortable with funnel metrics, adoption data, and win/loss analysis.

Skills

• Product Marketing
• Technical Marketing
• Go-to-Market Strategy
• Positioning
• Messaging
• Market Intelligence
• Sales Enablement
• Copywriting
• Cross-functional Collaboration
• Technical Fluency
• API
• Data
• Infrastructure
• Developer Tools
• AI Agents
• Analytical Skills
• Development Experience
• AI/ML Data Ecosystems
• PLG
• Enterprise Sales

Experience Level

• 5+ years