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About the Role

Brainrider is seeking a detail-obsessed Senior Performance Marketing Specialist to lead the strategy, quality, and performance of paid acquisition efforts across digital channels. This execution-heavy role requires scrutinizing campaign setups, identifying errors, and ensuring agency partners meet high standards.

Responsibilities

• Serve as the day-to-day point of contact for agency partners managing paid search, video, social, and programmatic campaigns.
• Own rigorous QA of all agency output, including campaign builds, keyword lists, bid strategies, audience targeting, ad copy, tracking/tagging, and budget pacing.
• Review creative assets against platform specs and safe zones before launch.
• Enforce strict naming conventions across campaigns, ad groups, creatives, and UTMs.
• Maintain a "tight ship" operating cadence with clean campaign taxonomy, consistent naming, organized folders, and current documentation.
• Own the paid search strategy across Google Ads (Search, Shopping, Performance Max), Microsoft Ads, and other SEM platforms.
• Own paid social strategy across Meta, Reddit, X, TikTok, and more.
• Drive the experimentation roadmap, defining tests and ensuring learnings are documented and actioned.
• Manage and optimize significant monthly budgets with a focus on efficiency metrics while maintaining aggressive growth targets.
• Build and maintain reporting dashboards and performance frameworks.
• Deliver proactive status updates, performance insights, and risk flags to cross-functional stakeholders.
• Translate complex campaign data into clear, actionable narratives for leadership, product marketing, and growth partners.
• Oversee agency execution of programmatic campaigns across DSPs.
• Source, negotiate, and manage direct media buys across newsletters, industry publications, trade journals, and niche/specialty developer-focused sites.
• Identify and test emerging channels, evaluating ROI potential of new placements, sponsorships, and partnership opportunities.

Requirements

• 5–8 years of performance marketing experience with deep expertise in SEM/paid search (Google Ads, Microsoft Ads, SA360).
• Agency background strongly preferred, with experience managing multiple accounts/clients simultaneously.
• Meticulous attention to detail.
• Proven ability to manage and QA agency partners.
• Track record managing substantial paid media budgets ($+/month) with clear performance outcomes and efficient spend allocation.
• Proactive communicator, defaulting to over-communicating and surfacing issues early.
• Strong analytical skills (Google Analytics, Looker, Tableau, or similar).
• Experience with A/B and multivariate testing methodologies across creative, landing pages, audiences, and bidding strategies.
• Experience marketing to developer or technical audiences is a bonus.
• Knowledge of MMPs and mobile attribution (Singular, AppsFlyer, Adjust) for app-based campaigns is a bonus.

Skills

• SEM
• Paid Search
• Google Ads
• Microsoft Ads
• SA360
• Paid Social
• Meta
• Reddit
• X
• TikTok
• Programmatic
• DSPs
• The Trade Desk
• DV360
• Google Analytics
• Looker
• Tableau
• A/B testing
• Multivariate testing
• MMPs
• Mobile attribution
• Singular
• AppsFlyer
• Adjust

Location

• Remote, US

Work Type

• Remote
• Full-time
• Contract

Experience Level

• Senior

Salary/Compensations

• $125K-135K

Benefits

• Competitive salaries
• Paid vacation
• Work from home (WFH) support and set-up assistance
• Wide variety of other great perks

About the Company

• Brainrider is a place where everyone can do their best work and be themselves.
• We work as a team, plain and simple.
• We respect and value the unique characteristics, skills, and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients.
• We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results.
• We #ridetogether.

Equal Opportunity

• Brainrider is a place where everyone can do their best work and be themselves.
• We work as a team, plain and simple.
• We respect and value the unique characteristics, skills, and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients.
• We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results.
• We #ridetogether.