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About the Role

SiaX is seeking a Sr. Paid Search & Paid Social Strategist to lead the strategy and hands-on execution of high-performance paid media campaigns across search and social. This role requires critical thinking, proactive problem-solving, and the ability to connect paid media performance directly to business growth.

Responsibilities

Lead the strategy and execution of paid search campaigns across Google Ads and Microsoft Ads.
Extend and complement search strategy with paid social on Meta, and Reddit, LinkedIn, or other platforms where relevant.
Independently identify, size, and validate keyword opportunities using platform and third-party keyword tools.
Build granular keyword architectures and query mapping strategies.
Plan, build, and manage SEM (and complementary paid social) media plans based on growth forecasts to hit goals/KPIs.
Build and manage granular campaign structures, including keyword segmentation, ad copy testing, and bidding strategy.
Collaborate with Ad Tech and Product teams to implement smart bidding strategies, feed-based automations, and scripts.
Own the end-to-end process for conversion tracking implementation and troubleshooting.
Independently build and maintain dashboard-based status and performance reporting.
Serve as the primary strategic voice for paid search performance, transforming complex campaign data into clear, executive-level narratives.
Work alongside Creative, SEO, Analytics, and Account teams to ensure paid search efforts complement broader digital marketing initiatives.
Stay ahead of algorithm updates, automation advancements, and beta opportunities across Google, Microsoft, and Meta, with an eye on emerging opportunities across Reddit, LinkedIn, and other platforms.

Requirements

5+ years of experience managing paid search campaigns, ideally within an agency or performance marketing environment.
Demonstrated hands-on fluency with keyword research and volume tools (e.g., Google Keyword Planner, Microsoft Advertising Intelligence, SEMrush, Ahrefs) to independently size and validate keyword opportunities.
Experience independently building and maintaining client-facing dashboard reporting (e.g., Looker Studio, Supermetrics, native platform reporting).
Strong understanding of keyword architecture, query mapping, bidding models, and conversion tracking.
Proven experience managing multi-million-dollar paid search budgets with accountability for CPA, ROAS, and ROI performance.
Advanced analytical skills with the ability to translate campaign data into meaningful insights and business recommendations.
Experience designing and executing A/B tests across ad copy, landing pages, and bidding strategies.
Familiarity with GA4, Google Tag Manager, attribution modeling, and feed-based automation.

Skills

Paid Search
Paid Social
Google Ads
Microsoft Ads
Meta
Reddit
LinkedIn
Keyword Research
Query Mapping
Bidding Models
Conversion Tracking
Data Analysis
A/B Testing
GA4
Google Tag Manager
Attribution Modeling
Feed-based Automation
Smart Bidding
Automation Tools
Scripts
Looker Studio
Supermetrics
SEMrush
Ahrefs

Location

New York City
Charlotte
Seattle
San Francisco

Work Type

Hybrid

Experience Level

5+ years

Salary/Compensations

$110,000-$120,000

Benefits

Competitive Compensation
Annual performance based discretionary bonus
3 Medical plans
Dental and Vision
Life, AD&D and other voluntary insurance
401K retirement plan with 4% matching and 100% vested upon enrollment
Health Savings Account (HSA)
Flexible Spending Account (FSA) for Health, Dependent Care, Commuter
100% paid parental leave for all new parents with eligible tenure
Building Healthy Families program
Generous Paid Time Off (PTO) policy
9 company holidays plus 1 floating holiday
College savings and student loan repayment assistance
Monthly cell phone stipend
Gym membership reimbursement
LiveHealth Online virtual care
Personalized support from a Well-being Coach
Employee Assistance Program
Free confidential counseling and emotional support services
On-demand access to Emotional Well-being resources

About the Company

Sia Experience is the full-service creative agency. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients.
SiaX is building into a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.
At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams.
SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative.
Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility.
We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity.
With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries.

Equal Opportunity

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.