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About the Role
Almedia is building the future of marketing by rewarding users for engaging with advertisers. We are offering a new way to acquire users for major companies. This is a critical, high-impact role for a technical expert who excels at scaling Search, Display, and UAC globally. You will manage significant monthly budgets and architect our growth strategy on Google, turning complex data into high-performing campaigns.
Responsibilities
- Own the Google Ecosystem: Take end-to-end responsibility for our Google Ads strategy, managing and scaling massive budgets across Search, Display, Discovery, and UAC to meet aggressive ROI and user acquisition targets.
- Technical Campaign Excellence: Execute hands-on optimizations, including advanced bidding strategies, deep keyword research, audience segmentation, and structural account refinements to maximize efficiency.
- Data-Driven Roadmap: Analyze deep-funnel performance data to identify growth levers, translate findings into actionable strategies, and maintain a rigorous testing roadmap for creatives and landing pages.
- Process Engineering: Build and implement scalable marketing processes and reporting frameworks that allow for rapid decision-making and cross-project transparency within the UA department.
- Cross-Functional Collaboration: Partner closely with our Creative team to iterate on high-performing assets and with our Data/Product teams to ensure attribution accuracy and alignment with broader business KPIs.
Requirements
- 4+ years of experience specifically managing large-scale Google Ads accounts, with a proven track record of scaling budgets while maintaining target ROAS/CPA.
- In-depth knowledge of Google’s bidding algorithms, tracking requirements (GTM/GA4), and the nuances of mobile app tracking within the Google ecosystem.
- Exceptional ability to navigate complex datasets using SQL and Excel to uncover trends that others miss.
- A history of being a "doer" who takes pride in the technical setup and daily performance of campaigns, rather than just managing agencies.
- The ability to pivot between different projects and goals within the UA department, adapting your Google Ads expertise to meet the specific needs of various internal products.
- You are a Proactive Owner: You don’t wait for instructions; you identify inefficiencies in an account and fix them immediately.
- You are a Systems Thinker: You love building repeatable processes that make scaling easier and more predictable.
- You are Growth-Obsessed: You thrive on the challenge of hitting ambitious targets and are constantly looking for the next 1% improvement that can lead to massive scale.
Skills
- Google Ads
- Search
- Display
- UAC (Universal App Campaigns)
- SQL
- Excel
- GTM/GA4
- Mobile App Tracking
Location
- Berlin
Work Type
- Onsite
- Full-time
Experience Level
- Senior-Level
Salary/Compensations
- €55,000-65,000/annum
Benefits
- Equity in Almedia
- Transport subsidy
- Breakfasts and lunches
- Language learning
- Urban Sports Club
About the Company
- Almedia is aiming to become Germany’s second bootstrapped unicorn.
- Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).
- We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products.
- We are offering a new way to acquire users for the biggest companies in the world.
- We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth.
Equal Opportunity
- Almedia is an equal opportunity employer.
- We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.