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About the Role
The TikTok / Instagram Reels Strategist owns the thinking behind TPG’s short-form presence, deciding what gets made, why it matters, and how it ladders up to editorial and business goals. This role involves tracking the algorithm, building a proactive content calendar, and translating performance into actionable direction.
Responsibilities
- Develop the strategy behind TPG’s TikTok and Reels presence, including content creation and evolution.
- Collaborate with creators and on-camera talent by writing briefs and setting strategic direction.
- Create a forward-looking content calendar that connects platform moments, trends, and TPG’s editorial priorities.
- Produce clear, usable briefs that translate strategy into actionable guidance for creators.
- Continuously monitor the algorithm to understand what is being rewarded and what is losing steam.
- Analyze performance data to make decisions on scaling, fixing, or stopping content.
- Establish a test-and-learn pipeline for formats, hooks, and structures with actionable takeaways.
- Integrate tightly with editorial to identify content suitable for short-form and ensure platform-native adaptation.
- Maintain competitive awareness to identify opportunities for TPG to stand apart.
- Develop a clear point of view on social SEO and how content appears in search.
Requirements
- 3+ years of experience in social strategy, with direct ownership of TikTok and/or Reels for a brand or publisher.
- Proven track record of translating trends and algorithm signals into successful content decisions.
- Comfort with data analysis and translating metrics into a clear point of view.
- Experience managing a content calendar in a fast-paced environment.
- Strong writing skills, with the ability to produce sharp briefs and clear recommendations.
- Genuine familiarity with points, miles, and travel rewards culture.
- Understanding of how social media contributes to audience growth and revenue.
- Experience working within compliance or editorial guidelines for financial or regulated content.
Skills
- TikTok strategy
- Instagram Reels strategy
- Content calendar management
- Brief writing
- Algorithm analysis
- Performance analysis
- Social SEO
- Editing (CapCut, Premiere or similar) - Nice to Have
- Travel industry knowledge
- Personal finance knowledge
- Affiliate marketing knowledge
- Performance-driven content creation
Location
- New York City
- Remote
Work Type
- Hybrid
Experience Level
- 3+ years
Salary/Compensations
- $68,000 - $105,000 per year
Benefits
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): 20 days annually, increasing to 25 days after five years of service.
About the Company
- Red Ventures is a global portfolio of high-growth companies spanning various industries.
- Their businesses include The Points Guy, Lonely Planet, Bankrate, and more.
- Red Ventures focuses on delivering seamless digital experiences for consumers and solving digital growth challenges for clients.
- The company fosters world-class experiences and opportunities for employees.
Equal Opportunity
- Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law.
- Employment is based solely on a person's merit and qualifications.
- Committed to providing equal employment opportunities to qualified individuals with disabilities, including reasonable accommodation.
- Encourages diverse, inclusive teams.