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About the Role

We are seeking a Senior Analyst to build and evolve the Performance Marketing Analytics reporting and analytics domain, specializing in Affiliate Marketing. This role is key in creating and maintaining the reporting suite and analytics that power marketing, attribution, and Affiliate performance across Entain's global brands. You will develop trusted data sets, integrate data from multiple systems, and deliver a reliable marketing analytics portfolio to support data-driven decision-making and investment optimization. As the team evolves, this role will drive our AI strategy, building next-generation marketing intelligence capabilities.

Responsibilities

Analyze affiliate performance across multiple global brands, markets, and products to identify trends, risks, and growth opportunities.
Deliver day-to-day analytical support, providing actionable insights to optimize affiliate performance and support commercial decision-making.
Monitor and evaluate key performance indicators including revenue, CPA, ROI and player value.
Produce ad hoc analyses and deep dives to identify opportunities, investigate performance changes, and support strategic initiatives.
Own, maintain, and continuously improve affiliate dashboards and reporting suites across PowerBI and Sigma, ensuring accurate, timely, and reliable performance reporting.
Develop automated reporting solutions that improve efficiency, scalability, and consistency across global affiliate reporting.
Produce regular performance reports and executive summaries for stakeholders, highlighting key trends, insights, and recommendations.
Ensure reporting frameworks remain fit for purpose by reviewing metrics, introducing new visualisations, and driving best practice.
Extract, manipulate, and analyse large datasets using SQL and other analytical tools to generate business insights.
Develop and maintain robust data models to support affiliate reporting and performance analysis.
Validate data quality by identifying and resolving discrepancies across multiple data sources.
Utilize BI and analytical tools (e.g. Power BI, Sigma) to automate reporting and enhance analytical capabilities.
Partner with Affiliate, Marketing, Commercial, Finance, and Data teams to understand business requirements and deliver analytical solutions.
Translate complex analytical findings into clear, actionable insights for both technical and non-technical stakeholders.
Build strong relationships with key stakeholders, acting as the primary point of contact for affiliate reporting and performance analysis.
Support business planning, forecasting, and performance reviews by providing timely analysis and data-driven recommendations.

Requirements

At least 3 years of experience in analytics, business intelligence, or closely related roles.
Expert-level Snowflake proficiency and SQL skills with a strong command of advanced analytical patterns.
Expert visualization skills and report and dashboard building, preferably in Power BI and Sigma.
Hands-on experience with dbt for developing, testing, and maintaining analytics-ready data models.
Stakeholder management and working across multiple performance streams in the business, up to director level.
Ability to work effectively in a fast-paced, high-autonomy environment with shifting priorities.
Bachelor's degree in a relevant field (Mathematics, Statistics, Computer Science, Information Systems, Engineering, or equivalent).
Hands-on experience with AI-assisted data development tools — particularly Snowflake Cortex and Claude Code.

Skills

Performance Marketing Analytics
Affiliate Marketing
SQL
Snowflake
Power BI
Sigma
dbt
Data Modeling
Data Visualization
Stakeholder Management
AI Strategy
Snowflake Cortex
Claude Code

Location

London

Work Type

Hybrid working - 3 days in office

Experience Level

Senior
At least 3 years of experience

Education Level

Bachelor's degree in Mathematics, Statistics, Computer Science, Information Systems, Engineering, or equivalent

Benefits

Generous group bonus scheme
Private medical insurance
Pension scheme – matched to 6%
Ability to buy and sell holiday
Free subscription to wellbeing app Unmind
Additional "It's Your Game" day off to use at either Christmas or New Year
Entain & Enhance days – 2 paid days off to focus on your professional or personal development
Share save scheme

About the Company

Entain is powered by its own technology and builds boundary-pushing products. It is home to a global family of over 30 well-known brands and more than 29,000 people. Their vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people's lives through sustainability and growth.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Equal Opportunity

We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves.
We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on race, colour, nationality, ethnic or national origin, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, marital or civil partnership status, pregnancy or maternity, or any other status protected by law.