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About the Role

TALA is seeking a Brand Marketing Director (Mat Cover) for a 12-month FTC. This key role involves managing the Brand and Creative teams, including Brand Marketing, Influencer & Events, Organic Social & Content, and Creative (Production, Art Direction, Graphic Design). The ideal candidate will have extensive Brand Marketing and team management experience, with confidence in D2C and Social spaces, and omni-channel experience being a significant advantage.

Responsibilities

Lead brand marketing strategy across D2C, wholesale, and retail channels, focusing on D2C growth and customer acquisition.
Contribute to company-wide strategy, planning, and key business decisions as part of the senior leadership team.
Own and execute organic social strategy, setting content direction, cadence, and voice.
Oversee an advanced influencer marketing program.
Oversee all content rollouts, ensuring cohesive cross-channel execution.
Lead and inspire the creative team, setting high standards and fostering bold creative thinking.
Drive brand elevation initiatives to increase cultural relevance and brand recognition.
Develop and maintain the brand's visual and tonal identity across all customer touchpoints.
Work cross-functionally to embed brand strategy across the business.
Collaborate with wholesale and retail partners on co-marketing and in-store activations.
Build and manage the marketing calendar, aligning product launches, campaigns, and cultural moments.
Report directly to the CEO, providing strategic updates and counsel on brand positioning.
Prepare and present board-level reporting on brand performance and marketing investment.
Manage senior stakeholders, building relationships and aligning on shared objectives.
Define and report on brand marketing KPIs, including social growth, engagement, and brand awareness.
Identify and act on emerging platform trends and cultural opportunities.

Requirements

12+ years of brand marketing experience, with at least 5 years in a senior or leadership role, ideally within active-wear, fashion, or a consumer lifestyle brand.
Experience operating at a senior leadership level with strong commercial fluency and communication skills.
Proven ability to build strong cross-functional relationships.
Deep, hands-on expertise in organic social strategy.
Proven track record building and scaling influencer programs.
Demonstrated ability to elevate a brand's recognition and market presence.
Experience managing and developing a creative team with strong creative direction skills.
Fluency across D2C marketing dynamics and understanding of brand investment impact on acquisition, retention, and LTV.
Strong commercial awareness and experience in multi-channel environments (wholesale, retail).
Exceptional storytelling ability with strong instincts for brand voice, visual identity, and cultural fit.
Highly organized and calm under pressure, capable of managing multiple workstreams.
Data-literate, comfortable using analytics to inform decisions.
An obsessive eye for detail and a genuine passion for the active and fashion space.

Skills

Brand Marketing
Team Management
D2C Marketing
Social Media Strategy
Influencer Marketing
Content Strategy
Creative Direction
Omni-channel Marketing
Cross-functional Collaboration
Data Analysis
Project Management
Stakeholder Management

Location

London

Work Type

Full-time
Fixed-term contract

Experience Level

Senior
Leadership

Benefits

25 days holiday a year plus bank holidays
Generous employee discount after probation period
Nominated Friends & Family Discount
Clothing allowance spending gift
Class Pass or Gym Flex membership
Health Shield
Enhanced maternity/paternity pay
Charity fundraising match of up to £1,000

About the Company

TALA is an activewear brand built to actively solve problems without creating new ones for people, the planet, or anyone else.
Every collection prioritizes functionality and thoughtful design, combining premium fabrics with multi-way versatility and flattering fits.
Founded in 2019 by Grace Beverley, TALA is a proud female-led brand on a mission to make consciously made active and off-duty styles accessible and inclusive without sacrificing performance or fit.
The brand has a sophisticated growth and retention engine, powered by a highly engaged, largely organic social community.
TALA accelerated its physical retail expansion in 2025 with the opening of two London stores.