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About the Role

TALA is seeking an experienced Ecommerce Manager for a fixed-term contract (July 2026 – April 2027) to manage and optimize ecommerce trading performance. This role requires a technically confident and commercially sharp individual to take ownership of the ecommerce strategy, including reporting, A/B testing, SEO, and localization, working closely with internal teams and external agencies.

Responsibilities

• Own weekly and monthly ecommerce reporting, including insights presentations for senior stakeholders.
• Monitor and analyze performance across key metrics such as sessions, transactions, CVR, AOV, and customer split.
• Identify and act on conversion opportunities, focusing on improving the customer journey from browsing to purchase.
• Pull and interpret data from GA4 and Shopify to drive data-led decision making.
• Manage the development ticket pipeline, sprint planning, and backlog in partnership with the development agency.
• Own the A/B testing roadmap, running 3-4 tests per month from hypothesis to analysis.
• Lead GA4 tagging and tracking implementations.
• Drive technical and content SEO implementations, including AI-assisted SEO initiatives.
• Lead international growth analysis and identify localization opportunities.
• Implement homepage localization for the US and EU markets.
• Manage landing page personalization in collaboration with the paid social team.
• Own the bundles and promotions management across the site.
• Drive ongoing sizing and fit improvements across the site.
• Maintain and update the TALA Talks blog on a monthly basis.
• Lead a review of the current reviews tool and make a recommendation.
• Contribute to the omnichannel roadmap, working alongside operations and retail teams.
• Manage the ecommerce budget and associated spreadsheet tracking.
• Day-to-day management of the Digital Coordinator.

Requirements

• Proven experience in an e-commerce role, ideally within a DTC fashion, beauty, or lifestyle brand.
• Strong commercial instinct with an understanding of conversion, revenue, and margin drivers.
• Hands-on experience with A/B testing, CRO methodology, and onsite optimization.
• Confident working with development agencies, including brief writing, backlog management, and build QA.
• Solid understanding of GA4, Shopify, and ecommerce analytics.
• Experience with SEO implementation (technical and content).
• Familiarity with AI SEO tools is a bonus.
• A self-starter comfortable with pace and able to hit the ground running in a fixed-term capacity.
• Strong communicator capable of presenting trading performance and insights clearly to senior stakeholders.
• Comfortable managing and mentoring team members.
• Available to start in July 2026 and commit to the full contract period through April 2027.
• Based in London and able to work from the office 3 days per week.

Skills

• E-commerce
• DTC
• Fashion
• Beauty
• Lifestyle Brands
• Commercial Acumen
• A/B Testing
• CRO
• Onsite Optimization
• Agency Management
• GA4
• Shopify
• Ecommerce Analytics
• SEO Implementation
• Technical SEO
• Content SEO
• AI SEO Tools
• Budget Management
• Mentoring

Location

• SW London
• London

Work Type

• Hybrid
• Full-time
• Fixed-term

Experience Level

• Mid-level

Benefits

• 25 days holiday a year plus bank holidays
• Generous employee discount after probation period
• Nominated Friends & Family Discount
• Clothing allowance spending gift
• Class Pass or Gym Flex membership
• Health Shield
• Enhanced maternity/paternity pay
• Charity fundraising match of up to £1,000

About the Company

• TALA is an activewear brand built to actively solve problems without creating new ones for people, the planet, or anyone else.
• Every collection prioritizes functionality and thoughtful design, combining premium fabrics with multi-way versatility and flattering fits that deliver maximum impact with minimal effort.
• Each piece is crafted with attention to detail, ensuring women can look and feel their best with ease.
• Founded in 2019 by Grace Beverley, TALA is a proud female-led brand on a mission to make consciously made active and off-duty styles accessible and inclusive without sacrificing performance or fit.
• TikTok: @wearetala Instagram: @wearetala