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About the Role

TALA is seeking an exceptional Head of Retail to lead its physical retail business through a significant growth phase. This senior commercial leadership role requires a customer-focused, sales-first mindset, strong operational skills, and the ability to inspire and develop teams. The Head of Retail will own the commercial performance of all TALA stores, define the retail strategy, build the Retail Playbook, and lead new store openings.

Responsibilities

• Own and drive commercial performance across all TALA retail locations, with full accountability for sales, revenue, conversion, AOV, UPT, and profitability.
• Build a culture where commercial awareness and genuine customer connections are consistently delivered to the highest standard.
• Analyze store trading data, footfall trends, stock performance, and local market dynamics to identify opportunities and take action.
• Partner with the Commercial Director and HQ teams to set retail budgets, targets, and trading plans.
• Lead the retail team through peak periods, launches, and key trading moments with clear planning, communication, and commercial focus.
• Develop and own TALA’s Retail Strategy, defining how the brand shows up in physical retail today and how it scales over the next three to five years.
• Build and implement the TALA Retail Playbook: the definitive guide to how TALA’s stores operate, serve customers, manage stock, and deliver on brand.
• Continuously review and refine ways of working, identifying opportunities to simplify and improve.
• Lead all pre-opening activity including recruitment, onboarding, training, stock readiness, consumables, and operational setup.
• Ensure each new store opens to a high standard with clear ownership, strong team engagement, and full alignment to TALA’s brand and commercial expectations.
• Manage post-opening stabilization, embedding the Playbook and ensuring consistent execution from day one.
• Lead, inspire, and develop the retail team, including management of a Retail Operations Manager, Store Managers, and their teams.
• Build a culture of accountability, commercial ownership, and pride in the brand across every store.
• Establish clear leadership rhythms: regular store visits, structured performance reviews, coaching conversations, and succession planning.
• Support recruitment, onboarding, and development of exceptional retail talent.
• Champion a best-in-class customer experience across every location.
• Use customer insight, team feedback, and in-store observation to continuously improve the in-store experience.
• Ensure visual merchandising is delivered on time and to a high standard.
• Provide clear commercial and customer feedback to HQ on product performance, sizing, availability, and demand trends.
• Oversee operational standards across all stores, ensuring they run smoothly, efficiently, and compliantly.
• Partner with Merchandising and Logistics to manage stock allocation and replenishment.
• Ensure all stores meet the highest standards of health & safety, security, risk management, and compliance.
• Act as the conduit between stores and HQ, ensuring clear, timely, and two-way communication across the business.

Requirements

• A senior retail leader with a proven track record of driving commercial performance across a multi-site estate.
• Commercial and community-driven mindset.
• Strong operational experience, capable of building playbooks and creating scalable processes.
• Demonstrable experience leading new store openings from pre-opening logistics through to post-opening stabilization.
• An inspiring people leader who can build culture, develop talent, and drive accountability across a growing team.
• Sharp analytical skills, comfortable with retail data, KPIs, P&L, and using insight to make commercial decisions quickly.
• Excellent communicator and influencer.
• HQ Based but comfortable spending time across all stores, with the flexibility to travel nationally and support openings and key trading periods.
• A genuine passion for TALA, its community, and great physical retail.

Skills

• Commercial Performance Analysis
• Retail Strategy Development
• Retail Playbook Implementation
• New Store Opening Management
• Team Leadership and Development
• Customer Experience Management
• Visual Merchandising
• Operations Management
• Compliance and Risk Management
• Communication
• Influencing
• Analytical Skills

Location

• London, UK

Work Type

• Full-time
• Hybrid

Experience Level

• Senior Level

Benefits

• 25 days holiday a year plus bank holidays
• Very generous employee discount after probation period
• Nominated Friends & Family Discount
• Clothing allowance spending gift
• Class Pass or Gym Flex membership
• Health Shield
• Enhanced maternity/paternity pay
• Charity fundraising match of up to £1,000

About the Company

• TALA is an activewear brand built to actively solve problems without creating new ones for people, the planet, or anyone else.
• Every collection prioritizes functionality and thoughtful design, combining premium fabrics with multi-way versatility and flattering fits.
• The brand was founded in 2019 by Grace Beverley with a mission to make consciously made active and off-duty styles accessible and inclusive without sacrificing performance or fit.
• TALA is a proud female-led brand.