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About the Role

Michael Kors is seeking a strategic, customer-centric senior marketing leader to shape and steer the customer experience and brand presence in North America. This role will unify marketing efforts to drive engagement, growth, and client value, aligning with the global marketing strategy. The VP, Consumer Marketing will set the vision for the brand's presence across retail, wholesale, and marketplace channels, ensuring data-driven, personalized interactions that align with commercial priorities.

Responsibilities

Define and lead the end-to-end consumer marketing strategy for North America across retail, wholesale, and marketplace channels, directly contributing to revenue growth, market share expansion, and brand equity.
Translate global brand vision into a regionally differentiated, commercially impactful strategy across all consumer touchpoints.
Operate as a key member of the North America leadership team, shaping business strategy through a marketing-led, consumer-first lens.
Build and lead a high-performing, multi-disciplinary marketing organization, fostering accountability, innovation, and a performance culture.
Partner cross-functionally (Retail, Wholesale, Digital, Merchandising, Finance) to unlock growth opportunities and drive integrated execution.
Own the full North America marketing investment strategy, dynamically allocating spend across the funnel to maximize commercial impact and long-term brand value.
Establish rigorous frameworks for budget allocation, performance tracking, and ROI optimization.
Lead forecasting and investment governance in partnership with Finance, ensuring disciplined, data-driven decision making.
Own end-to-end demand generation across acquisition, conversion, and retention, with clear accountability for traffic, revenue, and customer growth.
Drive high-impact performance marketing strategies across all channels, continuously optimizing efficiency and scale.
Build and scale social commerce and creator ecosystems, unlocking new revenue streams and consumer engagement models.
Implement advanced measurement capabilities (MMM, MTA, experimentation frameworks) to inform investment decisions and accelerate growth.
Partner closely with CRM team to develop the North America lifecycle marketing strategy to maximize customer lifetime value, retention, and frequency.
Own regional brand equity, ensuring consistent, premium brand expression across all channels and markets.
Lead the development and execution of integrated, 360° campaigns that deliver both brand impact and commercial return.
Embed clienteling, social selling, and digital innovation into all brand initiatives to drive conversion alongside awareness.
Ensure flawless go-to-market execution across key product launches, seasonal moments, and cultural activations.
Champion a data-driven culture, leveraging insights to inform strategy, improve performance, and unlock growth opportunities.
Lead the evolution of KPI frameworks to include emerging channels (clienteling, social commerce) and full-funnel impact.
Embed a continuous improvement mindset across the organization: Plan → Execute → Learn → Scale.
Lead a best-in-class external ecosystem of agencies, platforms, and strategic partners.
Drive innovation through partnerships, ensuring the brand remains at the forefront of marketing, media, and technology trends.
Ensure strong governance, clear accountability, and measurable impact across all external investments.

Requirements

Bachelor’s degree required
15+ years of progressive consumer marketing experience
Experience owning multimillion‑dollar budgets
Experience within retail, luxury, fashion, beauty, consumer goods, or other relevant consumer-facing industries required.
Deep fluency in marketing, clienteling, and social commerce
Strong analytical expertise
Proven track record of converting data-driven analytics to gain consumer insights, drive targeted digital campaigns, optimize user experience, and drive conversion.
Hands-on experience in designing and driving digital campaigns using channels such as paid and natural search, social, mobile, email display, affiliate and retargeting.

Skills

Performance marketing
Clienteling
Brand marketing
Social media marketing
Influencer marketing
Customer experience management
Brand presence
Brand reputation
Holistic audience engagement
Measurable growth
Long-term client value
Global Marketing strategy
Data-driven marketing
Personalized marketing
Commercial strategy
Creative storytelling
Analytical rigor
Brand equity building
Customer loyalty
Acquisition optimization
Retention optimization
Budget management
Investment strategy
ROI optimization
Forecasting
Demand generation
Performance marketing optimization
Social commerce
Creator ecosystems
Measurement capabilities (MMM, MTA, experimentation frameworks)
Lifecycle marketing strategy
Customer lifetime value maximization
360° campaign execution
Digital innovation
Go-to-market strategy
Consumer insights
KPI framework development
Agency management
Platform management
Strategic partnerships
Marketing technology trends

Location

North America

Work Type

Full-time

Experience Level

Senior
15+ years

Education Level

Bachelor's degree
MBA or Master’s Degree

Salary/Compensations

200,000.00 - 300,000.00 USD

Benefits

Generous Paid Time Off & Holiday Schedule
Summer Fridays
Internal Mobility Across Brands
Cross-brand Discount
Exclusive Employee Sales
Fav 5 Cards (MK Discount for friends and family)
401k Match
Paid Parental Leave
Thrive Wellness Program
Commuter Benefits
Gym Discounts

About the Company

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process.

Equal Opportunity

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.