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About the Role

Goldmind, Synchrony’s in-house agency, seeks a creative strategist to partner with Health and Wellness business and marketing teams. This role connects marketing priorities, customer insights, and organizational goals into integrated solutions that drive impact. The ideal candidate is a strategist, consultant, collaborator, and builder who thrives in ambiguity and can bring cross-functional teams together around a shared vision. You will shape positioning, messaging, customer journeys, campaign approaches, and creative ideation across channels, ensuring work is grounded in audience understanding, business objectives, and strategic thinking.

Responsibilities

Build trusted relationships with marketing and business partners to understand priorities, goals, and upcoming initiatives.
Operate upstream within planning conversations to identify opportunities before projects formally enter agency workflow.
Partner closely with Account Management, Creative, Production, and Project Management teams to align solutions against business needs.
Translate enterprise initiatives, customer insights, campaign goals, and channel strategies into cohesive creative opportunities.
Serve as a strategic thought partner to internal stakeholders by helping shape marketing approaches, engagement opportunities, and creative solutions.
Leverage consumer insights, data, trends, research, and market intelligence to inform strategic recommendations and support creative direction.
Provide insights and strategic thinking that guide positioning, messaging approaches, customer journeys, and communications strategies across channels.
Support creative work with clear business objectives and audience clarity.
Partner with creative teams throughout development to maintain strategic alignment and effectiveness.
Translate ambiguous business challenges into actionable strategic direction that informs campaign creative approaches.
Facilitate strategic discussions, workshops, and collaborative planning sessions with stakeholders and internal agency teams.
Foster collaboration across Strategy, Account, Creative, PM, and partner teams to improve alignment, clarity, and execution.
Serve as a connector across disciplines, helping teams navigate complexity and move initiatives forward effectively.
Guide teams toward solutions that balance customer needs, business goals, speed, scalability, and creative excellence.
Support a culture of curiosity, collaboration, accountability, and continuous improvement.
Perform other duties and/or special projects as assigned.

Requirements

Bachelor’s Degree or High School Diploma/GED with 8+ years of experience in marketing, creative business, or agency.
Proven ability to build relationships and influence cross-functional stakeholders within complex organizations.
Strong strategic thinking, presentation, storytelling, and communication skills.
Experience translating business needs and customer insights into actionable creative and marketing solutions.
Experience working closely with account management, creative, and marketing teams in fast-paced agency or in-house environments.
Ability to navigate ambiguity, prioritize effectively, and proactively identify opportunities for impact.
Experience developing strategy for social media, digital advertising, websites, web applications, and mobile apps.
Ability and flexibility to travel for business as required.

Skills

Strategic thinking
Presentation skills
Storytelling
Communication skills
Relationship building
Influencing
Customer insights
Marketing strategy
Creative strategy
Social media strategy
Digital advertising strategy
Website strategy
Web application strategy
Mobile app strategy
Collaboration
Problem-solving
Customer journey development
Audience segmentation
Experience strategy
Creative development processes
Integrated agency workflows
CX
UX
Integrated marketing strategy
GenAI
Figma
FigJam
Adobe Workfront

Location

Near one of our Hubs

Work Type

Remote
Hybrid
Onsite

Experience Level

Grade/Level: 11

Education Level

Bachelor’s Degree
High School Diploma/GED

Salary/Compensations

90,000.00 - 155,000.00 USD Annual
Eligible for an annual bonus based on individual and company performance.

Benefits

Flexibility in work arrangements
Option to work from home near one of our Hubs or come into one of our offices
Required commute to nearest Hub (virtual or physical) for in-person engagement activities

About the Company

Goldmind is Synchrony’s full-service in-house agency.
Synchrony is committed to an inclusive culture where individual skills, experience, and voice are valued.
Synchrony is building a future where everyone can belong, connect, and turn ideals into action.
More than 50% of Synchrony’s workforce is engaged in Employee Resource Groups (ERGs).
Synchrony has an award-winning culture for all.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities.
Synchrony ensures all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.