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About the Role

As a Mid-Level Social Media Manager, you will quickly take on responsibility and significantly shape the social media presence of our clients. You will independently plan and conceptualize social media strategies, conduct workshops, and manage content productions in direct client contact. You will deliver leading insights and trend observations as a strategic basis for our creative work and ensure close collaboration within the team. You will evaluate existing ideas, provide valuable impulses for concepts, and develop your own bold creative approaches for your projects. You will be responsible for influencer collaborations from A to Z, including strategic research, selection of suitable creators, and operational handling and relationship management. You will independently create and develop editorial plans for various social media channels in close coordination with your team and handle publishing for our clients. You have a knack for writing, easily crafting engaging captions, post texts, and preparing content editorially. You are responsible for optimizing and quality control of all social media activities, creating meaningful reports, and deriving data-based campaign analyses.

Responsibilities

Plan and conceptualize social media strategies independently.
Conduct workshops and content productions in direct client contact.
Deliver insights and trend observations as a strategic basis for creative work.
Ensure close collaboration within the team.
Evaluate existing ideas and provide impulses for concepts.
Develop creative approaches for projects.
Manage influencer collaborations from research and selection to operational handling and relationship management.
Create and develop editorial plans for social media channels.
Handle publishing for clients.
Write engaging captions and post texts.
Perform editorial content preparation.
Optimize and quality control social media activities.
Create reports and derive data-based campaign analyses.

Requirements

Creative and experienced social media expert with a passion for outstanding content.
Ability to bring corporate brands to life through brilliant texts and creative ideas.
Solid professional experience in social media management, ideally in a creative or digital agency.
Active use of Instagram, LinkedIn, and TikTok.
In-depth knowledge of other relevant platforms (e.g., Pinterest, YouTube, Reddit, Twitch) and their relevance for companies.
Proactive trend identification.
Passion for creative, bold advertising.
Good sense for the tonality of different target groups.
High standards for own work, meticulous, structured, and able to maintain an overview during busy periods.
Very good communication skills.
Negotiation skills in German and English (written and spoken).
Motivated, constructive, and enjoy close teamwork.
Strong sense of humor.
Willingness to share knowledge within the team.

Skills

Social Media Strategy
Content Creation
Trend Scouting
Influencer Marketing
Editorial Planning
Publishing
Copywriting
Campaign Analysis
Reporting
Client Communication
Team Collaboration

Location

Berlin

Work Type

Full-time
Mobile Office (three days on-site)

Experience Level

Mid-Level

Benefits

Mobile Office option (three days on-site)
Access to WPP's further education network, including LinkedIn Learning
Support for private pension plans and company savings plans
Anniversary bonuses in the form of additional vacation days
Job Bike option
Extended company health insurance with an additional budget of up to €300 per year
Access to Employee Assistance Program TELUS Health
Free use of the Headspace app
Subsidized Gympass membership

About the Company

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas for 75 years.
Ogilvy builds on its rich legacy through Borderless Creativity, innovating at the intersections of advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries.
Ogilvy ranks as the #1 global agency network for creative excellence and effectiveness by WARC.
Ogilvy is a WPP company (NYSE: WPP).
WPP is the trusted growth partner for the world’s leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
Social.Lab Deutschland is a dynamic and fast-growing agency, driven by the creative power of the global Social.Lab and Ogilvy network.
We develop social media campaigns for national and international top brands that make a real difference.
Our focus is on strategic consulting, excellent creation, and measurable results.
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose and relentlessly curate transformative initiatives that make our commitment to fairness and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Equal Opportunity

We believe in the power of diversity and collaboration. We are committed to assessing applicants for the job solely based on their abilities, regardless of age, gender, ethnicity, sexual orientation, disability, or religion.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.