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About the Role

Urban Sports Club is seeking an experienced and commercially driven Director, B2B2C Growth Partnerships to establish and scale a strategic growth channel across Europe. This role involves defining the commercial strategy and operating model for the B2B2C business, integrating the membership offering into partner ecosystems, and owning the end-to-end commercial lifecycle from opportunity identification to partnership growth.

Responsibilities

Define and execute the long-term European B2B2C strategy and commercial roadmap to drive sustainable business growth.
Build and scale strategic partnerships with leading European brands across sectors like banking, insurance, retail, travel, telecom, and digital platforms.
Own overall commercial performance, partnership revenue, profitability, and contributions to New Paying Members (NPM).
Lead complex commercial negotiations, design scalable business models, and foster long-term executive-level partner relationships.
Drive the complete partner lifecycle, overseeing onboarding, activation, retention, renewals, and account expansion.
Partner cross-functionally with Product, Growth, CRM, Brand, Finance, Legal, and Operations to deliver seamless, scalable partner experiences.
Recruit, coach, and develop a high-performing partnerships team, cultivating a culture of ownership, innovation, and commercial excellence.

Requirements

7+ years of leadership experience in strategic partnerships, enterprise sales, commercial strategy, or business development.
Proven track record of sourcing, negotiating, and closing complex, high-value deals with C-level executives and senior decision-makers.
Strong commercial acumen and experience owning revenue targets, deal structuring, pricing strategy, and partnership economics.
Successfully scaled partnership businesses, digital ecosystems, marketplaces, or embedded distribution channels.
Strategic, data-driven thinker with a hands-on mindset who can convert analytical insights into new growth opportunities.
Exceptional cross-functional leadership and stakeholder management, with a history of building and coaching high-performing teams.
Fluent in English and possess native or near-native German language skills.

Location

Europe

Work Type

Hybrid
Remote

Experience Level

Director
7+ years leadership experience

Benefits

Free Urban Sports Club L Pro Membership + Friends and Family Discount
Flexible Work Model (Hybrid)
Extended Remote Work Options (up to 120 days remotely within the EU, UK, and Switzerland, including 30 days outside the EU)
Desk-swap option at other European offices
30 days of paid vacation annually
Two additional days for volunteering
Flexible working hours
Complimentary access to mental health provider Open Up
Annual budget of €1,000 for professional growth
Regular internal training sessions
Weekly German and English language classes
Engaging Team Culture (regular team and company events, wellness initiatives)

About the Company

Urban Sports Club is among the leading platforms for sports and wellness in Europe, dedicated to inspiring people to live active, healthy lives.
With just one membership, Urban Sports Club offers access to thousands of fitness and wellness experiences across the continent.
Urban Sports Club is now a proud part of Wellhub, creating a global wellbeing ecosystem.
Together, Wellhub and Urban Sports Club connect 39,000 corporate clients and 97,000 wellness partners across 18 countries.

Equal Opportunity

Urban Sports Club is committed to providing a friendly, safe, and welcoming environment for everyone who applies for a position or already works with us, regardless of their sports preferences, gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).