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About the Role

The Strategy Manager serves as the senior operational layer of the strategy practice, owning client relationships at the oversight level, developing strategists, and freeing VP-level leadership for business growth. This role is accountable for strategic quality across a $2M+ book of business, acts as the primary escalation point, and addresses the people leadership gap between individual strategists and VP-level oversight.

Responsibilities

Serve as the senior point of contact for each account, building and maintaining relationships with budget decision-makers and senior client stakeholders.
Act as the primary escalation owner when strategic direction is challenged, client expectations are at risk, or a situation requires a more senior voice.
Host strategy presentations, sell the direction, and hold ground under pushback.
Maintain a clear, current view of account health across the entire book, surfacing risks to the VP of Strategy.
Oversee GEO and content strategy execution across every account, ensuring work aligns with strategic direction and meets client-specific KPIs.
Provide meaningful oversight review on strategic deliverables, identifying drift, outdated assumptions, or missed opportunities.
Bring a GEO-first lens to every account, demonstrating fluency in generative and answer engine optimization.
Partner with Account Management on shared clients to ensure contracts, upselling, and cross-team coordination are handled cleanly and strategically.
Manage 3-5 strategists with accountability for their development, including building PDPs and running structured 1:1s.
Coach strategists on call confidence, client communication, and the ability to own and defend strategic positions.
Score and review strategist client calls using the Foundation performance rubric, delivering specific, actionable feedback.
Develop team GEO capability, ensuring strategists can articulate and execute generative engine optimization with confidence.
Flag performance concerns to the VP of Strategy early with supporting evidence.
Identify upsell and expansion opportunities within the book and route them to Account Management with a clear strategic rationale.
Participate in strategic sales conversations for new accounts where subject matter expertise adds credibility and conversion value.
Contribute to Foundation's GEO positioning by staying current on platform shifts, citation behavior, and AI-search trends.

Requirements

Have moved past legacy SEO and actively build content and GEO strategies for generative and answer engine visibility as a core discipline.
Are fluent in B2B and SaaS/tech client relationships.
Can hold a position under pressure, presenting, defending, and closing strategy recommendations in front of senior client stakeholders.
Want to build people, not just manage them, with real examples of growing a direct report's capability.
Are ready to lead a team before feeling completely ready, defaulting to ownership, not escalation.
5+ years in digital strategy, content strategy, or multi-channel marketing strategy, with at least 2 years in a senior or oversight capacity.
Demonstrated experience managing or meaningfully developing at least one direct report.
Proven GEO fluency: built and delivered content strategies designed for AI-driven answer engines and can speak to it with authority.
Strong B2B or SaaS/tech client portfolio, with experience presenting and defending strategy at the VP or Director level.
Strong analytical capabilities across digital platforms such as Google Analytics, Search Console, Ahrefs, and HubSpot.
Exceptional ability to communicate complex strategic direction with precision and confidence, in writing and in real-time client conversation.

Skills

Digital strategy
Content strategy
Multi-channel marketing strategy
Client relationship management
Team leadership and development
Strategic planning and execution
Generative and answer engine optimization
B2B and SaaS/tech client dynamics
Presentation and communication
Analytical skills
Google Analytics
Search Console
Ahrefs
HubSpot
GEO strategy

Experience Level

5+ years in digital strategy, content strategy, or multi-channel marketing strategy
At least 2 years in a senior or oversight capacity
Demonstrated experience managing or meaningfully developing at least one direct report

Salary/Compensations

Base Pay Range: $80,000 – $110,000 CAD / year
Expected Total Comp (OTE): $105,000 – $145,000 CAD+ / year

About the Company

Foundation's strategy practice operates with a senior operational layer focused on client relationships, team development, and strategic quality.
The company values intentional compensation, global hiring, and rewarding impact.