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About the Role

Responsibility for planning, consulting, and further development of existing TV/moving image clients. Independent, tactical planning of TV campaigns based on media goals and briefings to optimally achieve defined media KPIs. Budget responsibility including consideration of tactical planning and objectives. Close cooperation with specialists from other media genres and interface function to client consulting. Ensuring adherence to timing, quality, and budget in your projects. Active contribution of your TV expertise in pitches and new business projects.

Responsibilities

Plan, consult, and further develop existing TV/moving image clients.
Independently and tactically plan TV campaigns based on media goals and briefings to optimally achieve defined media KPIs.
Manage budget responsibility, including tactical planning and objectives.
Collaborate closely with specialists from other media genres and act as an interface to client consulting.
Ensure timing, quality, and budget adherence in projects.
Actively contribute TV expertise to pitches and new business projects.

Requirements

Several years of experience in TV/moving image planning or consulting, or with a TV marketer, along with a strong interest in trends and developments in this area.
Enjoy direct client contact and consultative collaboration.
Proficient in common planning and reporting tools, or the ability to quickly learn new tools.
Routine in creating and interpreting TV and competitor analyses.
Interest in cross-media campaigns and close collaboration with other departments.
Good understanding of strategic objectives and experience in deriving tactical planning processes.
Analytical, number-savvy working style and confident handling of relevant media KPIs.
Very good German language skills.

Skills

TV/moving image planning
TV/moving image consulting
Tactical TV campaign planning
Budget management
Client consulting
Media KPI analysis
TV and competitor analysis
Cross-media campaign planning
Strategic objective understanding
Tactical planning process derivation
Analytical skills
German language proficiency

Location

Hybrid

Work Type

Hybrid (60% office & 40% remote)
Full-time

Experience Level

Several years of experience

Benefits

30 days of vacation + Christmas Eve & New Year's Eve off
Modern and central offices
Individual professional development
Significant creative freedom
Structured onboarding
Open feedback culture
English courses
Subsidy for Deutschlandticket
JobRad leasing
Company pension plan & occupational disability insurance
Exclusive employee discounts
Regular parties & team events
Gifts for anniversaries & end of probation period
Regular employee updates