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About the Role

The EMEA Website Lead will be responsible for the strategic direction, operational management, and performance of the DS Smith website across all EMEA markets. This role aims to transform the website into a high-impact, customer-centric platform by centralizing management processes for greater efficiency and consistency. The lead will oversee a team to ensure the site is fast, intuitive, and relevant, supporting lead generation, conversion, and commercial growth.

Responsibilities

Define a clear vision for the website’s role in delivering business value, customer engagement, and measurable growth.
Build and maintain a strategic roadmap for website enhancements across all EMEA markets and language versions.
Manage the website budget effectively, ensuring cost optimisation and securing senior management approval for key projects.
Lead the planning and execution of a structured website experimentation programme, including A/B testing and UX optimisation.
Leverage analytics tools to track website performance and implement continuous optimisation strategies.
Drive SEO/GEO improvements focused on priority topics to enhance visibility and search rankings.
Maintain compliance with legal, regulatory, and accessibility requirements, including GDPR.
Lead the central website team responsible for UX, experimentation, and optimisation.
Collaborate with key internal stakeholders and suppliers to improve efficiency and innovation across website initiatives.

Requirements

Proficiency in using Optimizely CMS to create, edit, and publish multilingual content.
Experience with A/B testing frameworks and experimentation platforms.
Strong understanding of SEO best practices and web analytics tools (e.g. Google Analytics).
Basic understanding of Dynamics 365 Marketing Forms.
Knowledge of data privacy regulations (e.g. GDPR) and consent management.
Ability to define and track KPIs and interpret data to drive continuous improvement.
Excellent English verbal and written communication skills.
Demonstrated success in building a website from the ground up, including defining and delivering a compelling vision.
Strong project management skills to oversee website updates, migrations, and other initiatives.

Skills

Optimizely CMS
A/B testing
UX optimisation
SEO
Google Analytics
Dynamics 365 Marketing Forms
GDPR
Project management

Location

London (Paddington)

Work Type

Hybrid

Experience Level

Transformation-focused role
Centralising website management processes
Implementing streamlined governance, shared tools, and standardised workflows
Leading a team

Education Level

Degree or professional qualification in Business administration, Sales, Marketing, Communications, or other relevant field of study

Benefits

Competitive salary
Discretionary bonus
Car allowance
25 days holiday plus bank holidays
Private Medical Insurance
Pension scheme, life assurance and income protection
Employee Assistance Programme
Employee Discounts
Cycle to work scheme

About the Company

DS Smith, together with International Paper, is a global leader in sustainable packaging solutions and other fibre-based products.
Believes a better, more sustainable tomorrow is possible with the right people who challenge and support one another to enact positive change.
Employs more than 65,000 colleagues in North America and Europe, Middle East and Africa (EMEA).
Experts in innovation, manufacturing, design, sales, sustainability, supply chain, and much more.
Makes the world safer and more productive, one sustainable packaging solution at a time.

Equal Opportunity

To fulfil our purpose of redefining packaging for a changing world, we aim to build a diverse, motivated, and engaged workforce.
Our goal is to create a culture of inclusion where everyone is treated fairly, differences are valued, and everyone has an equal opportunity to succeed.
Our people come from diverse backgrounds, bring different perspectives, ideas and experiences to generate unique solutions focused on present and future sustainability challenges.
We welcome all candidates to apply, even those not meeting all criteria.