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About the Role

As a Senior Data Insights Consultant, you will be a key leader in helping clients make data-driven decisions to enhance their digital communication on an enterprise scale. This entails designing, enabling, and delivering complex data solutions and integrations for various campaign platforms.

Responsibilities

Architecting, building, and delivering value-adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimize large-scale communication strategies.
Performing advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision-making.
Designing and running test-and-learn programs (A/B tests, incrementality, holdouts) across channels to measure impact and continuously optimize communication performance.
Partnering with senior stakeholders to define strategic business questions and translating them into robust analytical frameworks and data roadmaps.
Supporting or leading the data-stream on complex, large-scale projects with globally recognised brands, ensuring that data solutions and integrations are designed and delivered for scalability and business impact.
Driving ongoing proactive client ideation — identifying new opportunities, use cases, and data-driven initiatives that help clients grow their business.
Helping drive agentic AI adoption, exploring and embedding agentic solutions into our data and insights workflows to enhance efficiency and client value.
Providing answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses, including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce.
Mentoring, reviewing, and advising less senior team members — elevating quality, fostering technical excellence, and supporting their professional growth.
Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service our clients coherently.

Requirements

A minimum of 5 years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions.
Can independently design, build, and optimize modern analytics solutions that are scalable, maintainable, and ready for real-world production use.
Experience with data structures and reporting capabilities within Adobe Experience Cloud (e.g., Adobe Campaign/AJO).
Ability to build and deliver reports and insights dashboards natively within these tools is a strong advantage.
Write, debug, and optimize complex SQL queries, ensuring clarity, efficiency, and production readiness.
Design and build scalable dimensional data models from raw source systems (fact/dimension structures, performance-aware design).
Apply strong data modelling principles, governance standards and practices that ensure data accuracy, consistency, and security.
Develop and manage DBT transformations using layered architecture, including testing and documentation best practices.
Build production-ready Power BI semantic models and dashboards, including advanced DAX measures, performance optimization, and secure data access (RLS).
Work collaboratively using GitHub, following structured branching, pull request, and code review workflows.
Familiarity with or a strong interest in the application of AI and agentic frameworks, and machine learning principles to generate conversational analytics, predictive and advanced marketing insights.
Comfortable working in modern cloud data environments (e.g., Snowflake, BigQuery, Databricks, Fabric).
Proven ability to build trust and act as a strategic partner to senior-level clients and internal leaders.
Confidently navigate complex, technical stakeholder environments and influence decision-making through data-driven reasoning.
Exceptional written and verbal communication skills in English, with the ability to articulate complex data concepts and insights into clear, compelling narratives for both technical and senior business audiences.
Ability to critically assess complex business challenges, ask probing questions to uncover root causes, and propose robust, data-driven solutions.
Proven experience in coaching and mentoring junior team members.
Actively foster a culture of technical excellence, collaboration, and continuous learning within the team.
Self-starter who can think critically, identify issues and opportunities autonomously, and take the initiative to propose and implement corrective actions.
Strong consultancy mindset, demonstrating resilience, curiosity, and an eager-to-learn attitude.
Strong business acumen, allowing you to understand and anticipate client needs effectively.
Outgoing and love being part of interdisciplinary projects and solutions.
Eager to learn and quick to understand the complexity of high-tech dialogues and solutions.
Drive, enthusiasm, and technical credibility to act as the primary data and insights advisor for senior client leadership.
Consulting, agency experience or marketing domain knowledge is an advantage.

Skills

Data analysis
Data modeling
Marketing insights
A/B testing
SQL
Dimensional data modeling
DBT transformations
Power BI
DAX
GitHub
AI
Agentic frameworks
Machine learning
Snowflake
BigQuery
Databricks
Fabric
Stakeholder management
Communication
Storytelling
Consultative mindset
Leadership
Mentorship
Critical thinking

Location

Remote

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$90,000—$140,000 CAD

About the Company

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on.
We lead clients in business transformation and marketing modernization, connecting strategy directly to execution.
Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM.
With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric.
Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

Equal Opportunity

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.