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About the Role

Engine by MoneyLion is seeking a Sr. Principal Business Intelligence Analyst to serve as the senior-most individual contributor within the Product Analytics organization. This role sits at the intersection of product innovation, business strategy, and analytics leadership, helping shape how Engine measures product success, evaluates customer experiences, and makes strategic product investment decisions.

Responsibilities

• Drive Product and Business Strategy, influencing roadmap prioritization and evaluating strategic investments through data-driven recommendations and business case development.
• Lead Product Analytics Across Multiple Domains, defining and evolving North Star metrics, KPI frameworks, and measurement standards.
• Establish Analytics and Experimentation Standards, leading the design and evaluation of complex A/B tests and partnering with Product and Engineering on readouts connecting results to business decisions.
• Influence Product Development Lifecycle by partnering with Product Managers to define measurement plans, success metrics, tracking requirements, and KPI frameworks.
• Lead Complex Investigations and Performance Analysis, conducting deep-dive analyses into customer behavior and serving as the escalation point for complex data investigations.
• Act as a subject matter expert on Engine's product and data ecosystem, driving cross-functional investigations.

Requirements

• 6+ years of experience in Product Analytics, Business Intelligence, Data Analytics, Data Science, Consulting, or related analytical roles.
• Demonstrated experience supporting product organizations within fintech, marketplace, SaaS, technology, or data-driven environments.
• Extensive experience partnering directly with Product Management, Engineering, and senior business stakeholders.
• Proven ability to translate ambiguous business problems into analytical frameworks and actionable recommendations.
• Demonstrated ability to influence decisions and drive alignment across multiple teams without direct authority.

Skills

• Advanced expertise in SQL and working with large-scale data environments.
• Strong understanding of product analytics, customer journey analysis, funnel optimization, and KPI development.
• Deep knowledge of experimentation methodologies, statistical analysis, hypothesis testing, and causal inference.
• Exceptional communication and storytelling skills, with experience presenting to senior leadership and executive audiences.
• Experience with modern data platforms/tooling (Snowflake, dbt, Looker, Amplitude or similar).
• Experience with Python, R, or advanced statistical modeling.

Location

• New York

Work Type

• Hybrid

Experience Level

• Sr. Principal

Salary/Compensations

• 157,500 - 180,000 USD plus bonus

Benefits

• 401(k) retirement plan with company match (50% of the first 7% of eligible pay, capped at $6,000/year).
• Health Savings Account (HSA) funding ($500–$1,500 per year depending on coverage tier).
• Wellness / fitness reimbursement (up to $375 per year).
• Sustainable home improvement allowance (up to $500 per year).
• Tuition / education reimbursement (up to $5,250 per calendar year).

About the Company

• Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more.
• Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
• We're always looking for smart, fearless and high-impact talent who see AI as a teammate — leveraging it to move faster and deliver meaningful results.
• When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career — from flexible working options and time off to competitive pay, benefits and well-being programs.
• At Gen, we are scrappy and relentlessly customer driven.
• We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
• You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
• Engine provides the infrastructure that connects consumers with personalized financial products through a network of financial institutions and distribution partners, matching millions of consumers with lending, deposit, credit card and other products via an API-driven marketplace.

Equal Opportunity

• Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey.
• Employment decisions are based on merit, experience and business needs.