About the Role
The Content Lead (Senior Consultant) drives the evolution and realization of WPP Production's offering, focusing on the development and delivery of Solutions Design products and services for key clients. This role is crucial for shaping the future of the product, ensuring alignment with WPP Production's strategy and contributing to the growth of a key partnership.
Responsibilities
- Own the creation of specific content solutions from an operational and delivery perspective, bridging gaps between various departments to ensure impactful and efficient content delivery.
- Drive transformation to strategically meet and grow audiences by providing necessary content on frequented channels.
- Oversee the hiring and development of Solutions Strategists to deliver content strategy, innovative production methodologies, and Gen-AI creative best practices.
- Lead the development of new Solutions Design products and services, pioneering new frameworks and consulting approaches with a focus on AI innovation.
- Capture local innovations, standardize them into codified playbooks, and ensure best practices are accessible to clients and stakeholders.
- Collaborate to author thought leadership pieces, internal playbooks, and case studies defining WPP Production's market position, especially in AI and advanced production.
- Contribute to establishing Solutions Design as the central 'brain trust' for operational excellence.
- Operate with autonomy, owning individual client solutions and working with Growth leads to identify opportunities for account growth.
- Shape SOWs and strategic approaches, proactively engaging with clients through QBRs, workshops, and new service development.
- Elevate client discussions into strategic problem-solving through rigorous, codified discipline.
- Act as a primary strategic advisor to VP/Director-level stakeholders, securing buy-in for transformation, particularly for AI-driven solutions.
- Lead strategy, direct discovery and design phases, and set hypotheses for Business Analysts on major consulting projects.
- Own the narrative, synthesizing data into compelling strategic presentations that articulate the value of Solutions Design products and services.
- Ensure proposed solutions are operationally sound, commercially viable, and reflect WPP Production's delivery capabilities, integrating AI and agentic workflows.
- Align operational design with commercial reality, supporting the structuring of commercial models and ensuring financial viability of solutions.
- Contribute to the development of credible business cases, defining measurable outcomes, costs, and operating economics.
Requirements
- Deep experience in production (Agency or Production Company) with hands-on experience and credibility in content creation, especially concerning AI innovation and advanced production techniques.
- 10+ years of experience in a production environment, with proven ability to lead strategic change, design and implement AI-led operating models, and drive organizational transformation.
- History of managing or contributing to P&Ls, with experience structuring SOWs, business cases, and ROI models for consultancy services.
- Demonstrable ability to package consulting services into fixed-scope, fixed-price products with predictable economics.
- Equally comfortable architecting future operating models and addressing operational details.
- Ability to speak the languages of deep creative operations and enterprise organizational design, focusing on integrating AI, agents, and node-based pipeline strategies.
- Strong grasp of the marketing technology landscape and its disruption of traditional production hierarchies, with practical experience in AI innovation.
- Gravitas to lead senior stakeholder discussions and challenge the status quo politely but firmly.
- Enjoyment in creating things from scratch (frameworks, tools, models, new services) and a continuous curiosity for improvement.
Skills
- Content Solution Design
- Content Delivery
- Solutions Strategy
- Production Methodologies
- Gen-AI Creative Best Practice
- AI Innovation
- Thought Leadership
- Strategic Client Leadership
- Strategic Problem Solving
- Director-Level Advisory
- Engagement Direction
- Synthesis
- Storytelling
- Solutions Architecture
- Commercial Structuring
- Commercial Acumen
- P&L Management
- Product Mindset
- Operational Excellence
- Marketing Technology
- AI
- Agentic Workflows
- Node-based Pipelines
Location
- Global
Work Type
- Hybrid
Experience Level
- Senior
- 10+ years
About the Company
- WPP Production is the unified global production company that brings together all of WPP's content producers, studios, and craft experts into one connected organization, combining human craft with next-generation technology to deliver multi-channel content systems at scale.
- WPP is a trusted growth partner for the world's leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel powered by its agentic marketing platform, WPP Open.
Equal Opportunity
- WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
