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About the Role

Seeking a Senior Packaging Designer fluent in both creative and technical aspects of brand design, with a sharp eye for brand storytelling and structural design. You will be comfortable moving between flat layout work and thinking in three dimensions, and knowledgeable about print production realities.

Responsibilities

• Work on iconic consumer brands, shaping packaging that carries real shelf presence and cultural relevance
• Create holistic concepts and design solutions that build on a brand's identity and give it a genuine point of difference across every touchpoint
• Demonstrate a clear understanding of how to connect strategy to craft
• Quickly edit and refine concepts to land on the strongest idea, not just the safest one
• Manage relationships with vendors and production partners — printers, structural engineers, prototypers — to make sure the work holds up from final file to finished package
• Collaborate with internal teams and client expertise to arrive at better creative solutions than either side would reach alone
• Operate with the integrity, reliability, and openness that earns trust from clients and colleagues alike
• Act as a creative partner to clients, building long-term trust rather than one-off approval
• Push back on and interpret feedback where needed to protect the integrity of the brand
• Bring design expertise and point of view to client conversations, including productive provocation when the work calls for it
• Look for opportunities to deepen and extend client relationships over time
• Deliver strong pitches and client presentations that move the work forward
• Communicate clearly and confidently across all levels, adapting style to audience while staying consistent in message
• Encourage collaborative, cross-functional ways of working across the studio

Requirements

• At least 6 years of packaging design experience
• Skilled at creating holistic packaging and brand concepts, from idea through final production
• A portfolio with real examples of work on iconic FMCG or CPG brands
• Strong grasp of structural packaging design — how shape, fold, and container form work in three dimensions, and how a design needs to hold up physically as well as visually on shelf
• Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign) for flat design, plus working knowledge of 3D visualization tools like ArtiosCAD or Cinema 4D to see a design as a real object before it's produced
• Working knowledge of print production — CMYK, Pantone matching, foil stamping, and special finishes — and how different substrates (paper, plastic, metal) affect how a design actually prints and reads
• An eye for consumer psychology — what makes a shopper stop and pick something up in the first three seconds on shelf
• Awareness of regulatory and labeling requirements (ingredients, barcodes, safety warnings, recycling symbols) and how to design around them without compromising the work
• Experience managing multiple creative projects at once, with the judgment to edit toward the strongest idea
• A genuine drive to produce world-class work — in concept and in craft
• A natural instinct for storytelling through design
• The ability to move fluidly between creative thinking and technical execution
• Comfortable using AI tools to speed up your process, but your portfolio should show what you can make with your own mind and hands — not a book of AI comps
• Real enthusiasm for design, identity, and brand experience as a discipline, not just a job

Skills

• Brand Storytelling
• Structural Design
• Illustrator
• Photoshop
• Print Production (CMYK, Pantone, Foil, Finishes)
• 3D Visualization Tools (ArtiosCAD, Cinema 4D)
• Consumer Psychology
• Regulatory and Labeling Requirements
• Project Management
• AI Tools

Location

• Austin, TX
• On-site

Work Type

• Full-time
• On-site

Experience Level

• Senior

Benefits

• Competitive insurance coverage (medical, dental, vision)
• 401k Retirement with 3% employer matching
• Open PTO Policy
• 2 weeks Work From Anywhere (WFA)
• 13 weeks paid Maternity and Paternity leave
• Pet-Friendly Office
• Yearly Creative Stipend
• Snacks, Meals and Drinks
• No Time Tracking!

About the Company

• Bakery is an independent creative and culture agency designed to ignite people's obsession in great brands.
• From our headquarters in Austin, TX, we work with Nike, Grillo's Pickles and Cheetos to build brand worlds, campaigns, packaging, and the kind of craft that makes people stop.
• Bakery is a 4x AdAge Small Agency of the Year.