Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Arena Marketing Manager drives marketing excellence, digital capability, and commercial performance across the UK arena portfolio. This role ensures a data-driven marketing approach to maximize audience reach, ticket sales, on-site revenue, and new product launches, while acting as a center of expertise for arena marketing.

Responsibilities

• Lead marketing best practice across the arena portfolio, establishing consistent standards, tools, and processes.
• Coach and support venue marketing teams to enhance capability and performance.
• Drive digital marketing excellence, strengthening social media, CRM, paid media, SEO/SEM, website performance, and reporting frameworks.
• Optimize ticket sales performance by monitoring data, identifying underperforming events, and developing targeted marketing activity.
• Align marketing strategies closely with ticketing partners and strategy teams.
• Build and maintain strong relationships with promoters and their marketing teams for collaborative campaign planning.
• Maximize the impact of joint marketing investment.
• Support revenue growth and new product launches by developing marketing strategies.
• Increase on-site spend and promote premium hospitality offerings.
• Successfully launch new investments and guest experiences.
• Provide strategic stakeholder management and insight to operational leadership and senior marketing colleagues.
• Align priorities, share performance reporting, and drive continuous improvement across the arena estate.

Requirements

• Significant marketing experience within large-scale live entertainment, arenas, or major touring venue environments.
• Strong understanding of high-volume ticketing, on-sale campaigns, and marketing strategies for major touring artists and events.
• Proven experience building and influencing relationships with promoters and promoter marketing teams.
• Experience supporting premium hospitality, VIP products, and commercial revenue initiatives.
• Strong commercial awareness, with a clear understanding of how marketing drives ticket sales, audience growth, and on-site revenue.
• Experience working closely with ticketing partners to optimize platform performance, conversion, and insight-led decision-making.

Skills

• Strong digital marketing expertise across paid media, CRM, audience development, and data-led campaign optimization.
• Ability to analyze ticketing, sales, and marketing performance data to inform decision-making and improve commercial outcomes.
• Excellent stakeholder management skills, with the ability to influence senior leaders and work effectively across multiple venues and teams.
• Strong leadership, coaching, and communication skills, with the credibility to drive best practice and capability development across a network.

Location

• UK

Work Type

• Full-time

Experience Level

• Significant marketing experience

Benefits

• 25 Days Annual Leave
• Life Assurance
• 5% Pension Contribution
• Healthshield Cover
• Employee Assistance Programme
• Eye Care Support
• Cycle to Work Scheme
• Employee Referral Scheme

About the Company

• Legends Global is committed to leading the entertainment industry towards a greener, faster, and more innovative digital future.
• We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers.
• Join us and make a significant impact from day one.

Equal Opportunity

• We are committed to active inclusion, diversity, and equal opportunities.
• This commitment begins with our recruitment and selection process.
• We welcome discussions about flexible working arrangements.
• If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application.
• We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.